Blog - Page 156 of 264 - We Are Social UK

50% of teens using Snapchat

A report by GlobalWebIndex analysed teen usage of Snapchat across the platform’s top five markets. The teen demographic – 16-19 year olds – has been identified as the predominant group using Snapchat, and in the UK and Canada, figures show almost 50% of teens are monthly users. In the other three top markets, USA, Australia […]

Should we all be more boring?

Could boring be the new interesting? James Ward has a knack for mining the mundane to produce unexpected internet gold. He was recently featured in the Guardian, discussing his endless fascination for ‘boring’ things and five others who share similarly obscure passions. James visited We Are Social for a typically bizarre presentation of his greatest […]

We Are Social’s Monday Mashup #227

Social is increasingly important for marketers The CMO Survey was released last week. The survey of 351 ‘marketing leaders’ shows social is becoming ever more important to brands; it now makes up 9.4% of marketing budgets, expected to rise to 21.4% within five years. However, as you can see below, ROI is still proving tricky. […]

Knight Rider inspires Renault Trafic launch

When Renault asked us to create a digital campaign to launch the New Renault Trafic globally, we were happy to take on the challenge. We decided to take a disruptive approach to create global conversation around the new model, showing off its USPs in a truly creative way, with an unusual source of inspiration – […]

Google+ users increase globally

A study by GlobalWebIndex examined the behaviours of Google+ users worldwide, and found that the platform’s popularity is growing. This year, 54% of online adults were found to have a Google+ account, up from 44% in 2012. The report also found that Google+ users are likely to be active on other social networks; almost three quarters […]

Half The World Now Has A Mobile Phone

The number of unique mobile phone users around the world has just passed 50% of the world’s total population. The usage figures – provided by GSMA Intelligence – suggest that 100 million more people started using a mobile device since April of this year. To put those figures in context, that’s more than 750,000 new […]

#SummerSOS: F&F solves style dilemmas

Yes, we know what you’re thinking: women’s wardrobes are filled to the brim with gorgeous clothes, so why would they ever have any style dilemmas – right? Wrong! During the summer months every day can potentially pose a styling dilemma to the fashion-savvy community, with users actively seeking fashion advice, tips and asking the one […]

We Are Social’s Monday Mashup #226

Facebook’s new ad unit is the event of the week We hope you’re ready for a new Facebook ad unit. That’s right, event ads are no longer confined to the right hand bar on desktop – you can now see them in the News Feed and on mobile. They’re set to look similar to event […]

The 6Cs of Global Social Media

More than 2 billion people around the world used social media in the past 30 days, and these numbers are still growing at an impressive rate: This connected, vocal audience presents huge opportunities that marketers won’t want to miss, but social success requires a different approach in different countries and cultures around the world. So […]

Wimbledon: the world's most social Major

Marketing recently published this article by me about how Wimbledon has surpassed the US Open in social. They’ve been kind enough to let us reproduce it in full below: The final Tennis Grand Slam of the year, the US Open, kicks off this week. Thousands of fans will enter Flushing Meadows each day eager to see […]