Blog - Page 164 of 264 - We Are Social UK

We Are Social’s Monday Mashup #190

Worldwide social users reach 1.61 billion According to eMarketer, there are now 1.61 billion monthly users of social networks worldwide – up 14.2% from 2012. This is set to increase to 2.33 billion by 2017, though growth will gradually slow to 7.6%. The highest penetration still exists in the West, with 63.5% in the Netherlands, […]

Mobile ready, social steady… wait, what?

Marketing Magazine recently published an article by me on the importance of social in mobile. They’ve been kind enough to let us reproduce it in full below: So, the 65% smart phone penetration in Australia convinced you that you needed a mobile presence. You optimised your website for mobile, reviewed the options and have now […]

The Top 10 Brands on Tumblr

A cool little infographic from Union Metrics, looking at the top 10 brands on Tumblr: For the purposes of this research, we looked at the entire conversation happening on Tumblr, so this is beyond just individual brand blogs. This allowed us to understand the organic conversations that were being driven by fans. Fun fact: In […]

Welcoming Djokovic to the adidas family

Earlier this year we were asked to help welcome Novak Djokovic, the world’s number one tennis player, to the adidas family, and to find a way of letting Djokovic’s 2.4 million die-hard twitter fans know that the adidas Barricade is his tennis shoe of choice. His fans use the #NoleFam hashtag to share their passion […]

We Are Social’s Monday Mashup #189

US women are social shoppers Research into the shopping habits of 1,005 US women has found that 28% consult a social platform before making a fashion purchase. The figure was higher among 18-24 year olds, of whom 83% use social for inspiration and advice. Fashion blogs and message boards were most popular among the younger […]

Creating Sky TV's X Factor Community

X Factor is one of the most successful TV programs in the world; it’s the biggest television talent competition in Europe and its popularity in Italy is on the up. This year, we worked with Sky TV to help make the sixth series of X Factor Italy the most interactive and social one so far. […]

Millennials & Social Media

A nice infographic from our friends at InSites Consulting looking at the social media usage of 15-34 year olds…

We Are Social’s Monday Mashup #188

Teens switch from Facebook to messenger apps UK newspaper The Guardian has produced an article discussing how teens are moving from Facebook and other public social networks into messaging apps such as WhatsApp, WeChat and KakaoTalk. Assessing data from a variety of studies, they conclude that young people are fed up of three things on […]

The rise of the social media job

A great infographic from Offerpop, looking at the rise of the social media job, and social media as profession, based on data from LinkedIn:

Will it be smooth sailing for Twitter's IPO?

Since the 12th September, when Twitter filed to go public, the media has been full of appraisals, assessments and updates about the coming IPO. Now, with the share price to be set later today, and trading to begin tomorrow, there’s debate as to how this is going to pan out for the social media giant, […]