Blog - Page 205 of 262 - We Are Social UK

The return of Heinz “Get Well” Soup

You may well be familiar with our “Get Well” Soup campaign for Heinz last year, which Ad Age crowned as one of the best social media campaigns of 2011. Heinz’s Facebook fans fell in love with it and it caused some consternation when the campaign came to an end. Heinz have a deep commitment to […]

Google's 'Ask A Friend' Goes Live

There’s been plenty of coverage about the integration of Google+ into search over the past few days, but this particular iteration really caught our attention: As you can see in the screen shot, the ‘ask a friend’ option sits at the bottom of the first page of Google’s search query results, just before the links […]

We Are Social's Monday Mashup #103

US online ad spend to grow to almost $40 billion Online spending on ads in America will grow 23.3% to $39.5 billion in 2012 as the internet proves its worth to advertisers in a tough economic climate. Fast growth has seen online pull ahead of some traditional media and this year US online ad spending […]

We Are Social gutted by Razorfish

Vince Lombardi famously said “show me a good loser and I’ll show you a loser”. So if I read from this that Vince approves of bad losers then he would have been delighted by my reaction to this particular defeat. It may have ended 6 – 3 in Razorfish’s favour, but it started ever so […]

Facebook's 2011 yearbook

A great infographic from Socialbakers, looking at Facebook’s headline stats last year, including top brand pages:

Marketers Still Struggling With Social

A recent McKinsey Global Survey revealed that marketers see clear value in social media when it comes to driving customer engagement, but they feel they are ill-equipped to transform insights into action because they do not have sufficient familiarity with skills such as data analytics. How companies are using digital tools In the past 2 […]

6 Social Monitoring Platforms to Watch

Marshall Sponder is the founder of WebMetricsGuru and author of Social Media Analytics. He’s teaching a 1 day Social Media Monitoring training course in London next Thursday, 26th January. There’s certainly a lot of change in social analytics as we begin 2012 – and some of the “hottest” platforms to follow are among those you […]

We Are Honoured

Last week the Drum announced their New Year’s Honours list, and we’re delighted to say that We Are Social was named Social Media Agency of the Year! We feel a bit like Sir Terry Wogan did in the photo above (although we’re glad we don’t have spouses that look like Margaret Thatcher). Anyway, we are […]

We Are Social’s Monday Mashup #102

At Ford, social media is bigger than advertising Matt VanDyke, director-U.S. marketing communications for Ford has told Ad Age: At Ford, social media is bigger than advertising How long will it be before we hear other major brands say the same? Bad reviews may be good for business In a report by social commerce company […]

Google+ added to search, at what cost?

In what Google have dubbed ‘search plus your world’, Google is undergoing its most profound change ever to its search results, with Google+ results now prioritised in Google searches, but results from competing social networks not included. Going forward, search results will now include private (Google+) content alongside normal results, as well as being personalised […]