Blog - Page 241 of 264 - We Are Social UK

Design for networks

Following on from his Tenets of Digital Strategy, Mike Arauz proposes a framework for designing for collective action: There’s more detail in Mike’s two posts on the subject, Designing For Networks: In a digital world, the effectiveness of your marketing efforts is dependent on your ability to engage and empower a network of individuals connected […]

The Tenets of Digital Strategy

Mike Arauz‘s Tenets of Digital Strategy:

Morgan Stanley's 2010 Internet Trends

Morgan Stanley analyst Mary Meeker‘s presentation from the Conversational Marketing Summit is densely packed with information that can’t help but educate, and in some instances, amaze:

Social media bigger than search in the UK

Hitwise’s Robin Goad reports that social media usage has overtaken search for the first time: During May, social networks accounted for 11.88% of UK Internet visits and search engines accounted for 11.33%. May was the first ever month that social networks have been more popular than search engines in the UK. Despite this coming six […]

We Are Social’s Monday Mashup #27

Gov websites ‘should be hubs for debate’ Simon Dickson has drawn our attention to a statement made by new Cabinet Office minister Francis Maude, in response to a parliamentary question raised by Tom Watson concerning the government’s future plans for the Number 10 and Cabinet Office websites. Maude’s short answer has some big implications on […]

We Are Social’s Tuesday Tweakup #3

Zappos lives up to its reputation for customer service Over the past few years, online retailer Zappos has been highlighted alongside the likes of Ford, Dell or Comcast fairly regularly as a ‘go to’ case study for their use of social media for customer support. And it’s easy to see why with this example. A […]

The true value of social media?

A great deck from Brandon Murphy of 22squared, which proposes another way of measuring the ROI of social media: Return on investment = Return on interaction + Return on influence And then details the research they conducted which backs-up their theory. Pretty convincing stuff…

We Are Social's Monday Mashup #26

It’s Monday, so as usual, have some Monday Mashup goodness, fresh from We Are Social towers. Twitter to ban third-party ads Breaking news from Twitter’s blog – they will be blocking any third-party paid Tweets service from using their API. Services such as ad.ly and Magpie are nascent attempts at direct advertising in Twitter – […]

Social media usage up 159% in the UK

A nice stat to end the week on: usage of social networks and blogs now accounts for almost 23% of time spent on the internet in the UK, which is a 159% increase over the last three years, according to Nielsen. The graphic below shows how the typical UK online hour breaks down.

We Are Social's Monday Mashup #25

Facebook backlash reaches the tipping point? We’ve reported before in Monday mashups about the growing Facebook privacy backlash, but it looks more and more like a tipping point may have been reached; May 31st has been declared Quit Facebook Day and “how do I delete my Facebook” has become one of the most-Googled search queries […]