Blog - Page 256 of 256 - We Are Social UK

Brands are part of the conversation at LeWeb'08

As I’m attending LeWeb’08 in Paris, I thought I’d share some interesting things I’ve been hearing at the conference. To begin with, an interesting quote from Georges-Edouard Dias, SVP, E-Business at L’Oréal: “brands are part of the conversation”. Let’s rewind and go back to 2005 when L’Oréal set up a blog for Vichy, one of […]

Reconsidering the Advertising Industry

Alain Thys and Stefan Kolle of Futurelab have published a thought provoking report on the advertising industry: There is a growing disconnect between what advertising agencies offer, and what their clients are looking for Although the report is focused on above the line and media agencies, rather than a specialist conversation agency such as ourselves, […]

gofindit.net Shoreditch street art tour

We’ve been working with Ford for the past few months now on the This is Now campaign to launch the Fiesta across Europe and we’ve recently started working on the campaign for the launch of their new Ford KA. The campaign’s called “Find It” and it’s all about encouraging people to look beyond the obvious, […]

Beyond Conversations

Last Wednesday in Stockholm I spoke at the third Disruptive Media conference. My talk is a (hopefully) reasonably glued-together set of my own thoughts about the challenges faced by people in large organisations who feel they should be doing good stuff on the web. In fact, a lot of what I talk about – the […]

Five social media New Year's resolutions

Shane Richmond, The Telegraph’s Communities Editor, asked me to guest post on his blog while he’s away on holiday, on the theme of a “social media to do list for 2009”. I thought I’d take a shot at compiling a list of five social media New Year’s resolutions that apply to all businesses, large and […]

Bienvenue sur We Are Social

We’ve been pretty busy at We Are Social this week (as we are normally!) – yesterday, Robin announced the launch of our English website and here I am today to tell you all about the French version. When it comes to Social Media, France is such an important market that it made sense to have […]

Hello world

When we set up We Are Social back in June, Nathan and I were convinced we had to practise what we preach with our own use of social media. We think we’ve been pretty successful so far: although for a while our website was just a single page, we linked to our Facebook, LinkedIn, FriendFeed, […]

Digital and PR spending to grow in 2009

As reported by today’s Guardian, amidst the grim news from Group M that the UK’s total advertising spend is set to fall by nearly 6% in 2009, there are some figures that stand out. Digital spending is likely to grow by 4% and public relations by 2%. Not massive growth, but a lot better than […]