Wimbledon is here – #LetsPlay!


Wimbledon marks the beginning of the summer, rekindling our obsession for strawberries and cream, talking about the weather and forming long yet orderly queues. For the last six years evian has proudly been the official water of the Wimbledon Championships, hydrating superstar players such as brand ambassador Maria Sharapova and spectators alike with purity from the Alps.

As you may have seen in Creativity or The Drum, this year we’ve been working with evian to serve up an additional helping of summer cheer to celebrate Wimbledon swinging into action.

After teaming up with cheeky British duo Rizzle Kicks for their latest video to the summery soundtrack “Tell Her”, we decided to continue along the musical route with evian. With the help of the Vive Vocals, we’ve been turning evian and Wimbledon fan tweets into fine acapella beats.

Fans gripped by Wimbledon Fever have been tweeting @evianwater using #LetsPlay to have personalised Vines sung back to them. From Sharapova well-wishers to those crossing their fingers for Murray, the evianwater account has quite literally been alive with the sound of music. 

As an added incentive, a few lucky fans will win the exclusive evian Wimbledon goodie bag, which has been handed out to the celebs in the evian suite throughout the tournament. Just three days in and the sing back has already reached over five million people. We’ll continue to turn evian fans’ tweets into singing beats until Friday 4th July – so come on, #LetsPlay!

And if you need even more inspiration, you can watch evian’s video featuring Rizzle Kicks and Maria Sharapova here. Enjoy!