Facebook launches Messenger Day globally Facebook Messenger’s Snapchat Stories clone, Messenger Day, is now rolling out globally to all users. The feature allows users to add frames, emoji, stickers, text and filters to the contents of their stories. To create a ‘Day’ users can use the standard camera feature and select ‘My Day’ under the ‘Add to’ section. The feature also allows users to pick an existing image from their gallery from within the camera to add to their day and lets you whitelist or blacklist specific people.
Until now, only Facebook’s biggest marketers had access to the stats from Facebook’s ad server, Atlas, to help measure and target their campaigns. Now, Atlas’ technology is included into a new dashboard tool called advanced measurement and it crunches numbers on Facebook, publisher promos and Instagram to help advertisers understand how efficient their media spending is across platforms.
Facebook is currently focusing on two types of stats – reach and attribution, however it has been said new areas of measurement will come in the future.
The streams will include interactive graphics and Facebook specific commentators, as well as fan Q&A and polling features that let Facebook viewers engage with the commentators as the match takes place. As part of the deal, MLS will also produce more than 40 original ‘Matchday Live’ analysis shows that will be posted to the MLS Facebook page – showing feature highlights and previews of upcoming matches.
