Blog - We Are Social USA

🏆 NEW REPORT 🏆 CULTURE IN PLAY: HOW BRANDS WIN WORLD CUP 2026

Featured | 20 Aug 2025

Built by We Are Social North America’s sport team, Culture In Play is an 80+ page report unpacking the fandom, data, and culture driving the biggest World Cup in history. The World Cup is coming home – and this isn’t your usual tournament. 48 teams. 16 cities. Three countries. Over 6 million fans packing stadiums, […]

Digital 2025

Our Digital 2025 report highlights everything you need to know about social media, internet, mobile and ecommerce trends globally.

Think Forward 2025

Featured | 21 Nov 2024

Enter The Liveable Web: separating joy from progress and prioritising slower consumption.

Digital 2025: THE U.S.

We Are Social's latest report, Digital 2025: The United States, is now live! Here's a rundown of the key headlines.

Digital 2022: In The US

Today we launched Digital 2022: In The US, part of our series of annual global digital reports (check out our global report, Digital 2022, if you haven’t seen it already). It’s a comprehensive report covering digital, social and mobile use in the US. The number of internet users in America has crossed the 300 million […]

The decentralization myth and whether we buy it anyway

Written by Katie McDonald, Sr. Strategy Director at We Are Social US In internet time, it’s been years since Facebook announced its rebrand to Meta. But, in a culture where the postscript commentary can be more interesting than the real-time reveal, pouring over the reactions has been just as enriching as the promise of an […]

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