Time to #Holiday360 selfie up! 29 Dec 2014 As the holiday season is with us once again, we wanted to do something special and memorable with our partner Lenovo. An activity whereby everyone could get involved and help spread the festive cheer – employees (old and new from Motorola and IBM/System X), partners and their ever-growing fans. This was what led to the […]
Relive Twitter's 2014 24 Dec 2014 Twitter has created an interactive website featuring its most memorable moments of the year from the worlds of Entertainment, News & Politics and Sports, along with a specific look at the UK. From single Tweets to hashtags that sparked global conversations, it features the Oscars, Sochi 2014 and campaigns like #BringBackOurGirls and #HeForShe. It also asks […]
Looking back at Facebook's 2014 23 Dec 2014 Facebook has been reflecting on its challenges and triumphs over the last year and has created this short video to celebrate its key moments. Whether it’s ice bucket challenges, the World Cup, key political moments or lost legends, it’s a great look back on how Facebook has connected us globally in 2014.
Mashup We Are Social’s Monday Mashup #242 22 Dec 2014 TV’s importance declines for younger generation Young people are spending less time watching TV, but not because of their parents’ warnings about square eyes. Respondents to an Ofcom survey said that they watched 148 minutes of TV per day in 2013, compared with 169 in 2010. Them youngsters can be found online – “less than […]
Awarded at the international Cristals 19 Dec 2014 This week, the Cristal Festival took place in Courchevel, France. An international summit, it celebrates the best work in media and advertising globally, and is one of the most prestigious awards ceremonies held in Europe. Some of our best work from the last year for clients like Netflix, adidas and Renault was in contention at […]
BNP Paribas’ Virtual T-Break 18 Dec 2014 Last month, BNP Paribas hosted the BNP Paribas WTA Finals in Singapore, which featured the world’s best female tennis players including Martina Navratilova, Serena Williams and Simona Halep. During the tournament, BNP Paribas wanted to offer a special, different experience for its VIPs- something its guests would have never experienced before. It needed to highlight […]
#SecretSantaSacrifice: Supporting Age UK 17 Dec 2014 Secret Santa, the long-standing office tradition of buying awkward novelty gifts for someone you don’t really know. This year we wanted to find a better way for you to spend that fiver and do a Christmas good deed. And so we created #SecretSantaSacrifice. The idea stemmed from our ‘Innovation for Good’ principle, ensuring that when we […]
Spoiler Foiler wins at Eurobest 16 Dec 2014 TV consumption is changing; we now watch what we want, when we want. But with that freedom comes the risk of seeing irritating spoilers on social media before you’ve watched the latest episode of your favourite show. This was the inspiration for Netflix and We Are Social’s Spoiler Foiler campaign, which picked up a huge […]
Mashup We Are Social’s Monday Mashup #241 15 Dec 2014 Facebook’s new CTA buttons for pages Facebook has added several call-to-action buttons for page owners: book now, contact us, use app, play game, shop now, sign up and watch video. Dollar Shave Club, which has been using the functionality in beta, has said that it saw a 2.5x higher conversion rate in a three-week test, […]
More Mobile Connections Than People 12 Dec 2014 This month’s Digital Statshot – the third in We Are Social’s on-going series – brings another set of impressive numbers for Social, Digital and Mobile around the world. Mobile This month’s key headline relates to mobile, with GSMA Intelligence reporting that the number of active mobile subscriptions now exceeds the total world population. The site reports […]
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