Our Insights

By the time summer fades to fall, people are excited to trade in their sundresses and flip flops for layered looks. Stemming from the days of back-to-school shopping, fall is often a time when people re-evaluate their wardrobe — and look for new pieces to define their personal style. It was this insight that drove […]

*Ding Ding* Round 5. The bell is ringing for the fifth round of our Social Media Smackdown series in London. We have a knock out line up of HSBC, Sony Playstation and F&F presenting at the event, going head to head with an overview of their most recent social media successes and learnings in front […]

Teenagers like, totally hate Facebook Facebook looks set to join pogs and yoyos (does this blog post make me look old?) on the teenage scrapheap. A survey by finance folk Piper Jaffray has found that only 45% of teens admitted to using the network this autumn, compared with 72% in spring. There’s certainly fear that, […]

Hey there, I’m Alex. I’m the other graduate here at We Are Social on the #IamSocial grad scheme. After battling through the ‘social application process’ and attending the assessment day, Rhoda and I finally made it onto the inaugural scheme. Tidy. It’s time to fill you in on rotation two of the graduate scheme. This […]

A recent GlobalWebIndex study analysed the demographics and attitudes of Pinterest users. It found that almost two-thirds of users are in 16-34 age bracket and there are more women than men on the platform. A third of Pinterest’s total user base comes from America, followed by China at 14% and India at 13%. The report […]

Last week, BBC Music unveiled a landmark musical moment across its television, radio and online networks, as 27 internationally acclaimed artists from a broad array of musical genres performed an extraordinary reworking of The Beach Boys’ classic song ‘God Only Knows’. The film marked the official launch of BBC Music, an ambitious wave of new […]

Facebook provides most social logins Facebook was the Q3 leader for social logins at 46%, followed by closest rival Google at 34%, according to reports by Janrain. Twitter comes a distant third place with 7% – this seems to be a two horse race for now. Facebook considers adding money transfer option to Messenger app […]

We’ve been publishing snapshots of key digital data for some time now, but we thought it might make sense to bring these numbers together in a regular series of PDF reports, which we’re calling ‘Digital Statshots’. These Statshot reports are designed to supplement our more in-depth Social, Digital and Mobile reports, which contain individual data […]