Digital Culture Review: What 2023’s fringes will mean for 2024’s mainstream
Until now, our Digital Culture Review has looked at the previous year’s most viral content, and used it to predict the coming year’s flow. That would be pure masochism today, given that last year’s biggest moments have been talked to death, worn smooth by the worry-beading of trendspotters and futurists. Luckily for us, it’s not always the biggest waves that dictate the current – and no one loves a swerve tsunami like the internet. Online, it’s often the unvarnished edges of yesterday that shape tomorrow’s mainstream. So for this year’s Digital Culture Review, our Global Director of Cultural Insights, Mira […]
