Our Insights

Coding – it’s the new rock & roll, apparently. Well, apart from the performing in front of thousands of adoring fans bit. And the eternal fame. OK, so it’s not really rock & roll. But we do think coding is really important, and fun. And if you think coding is important and fun too, and […]

Take one of the biggest names in music today, the city of lights, as well as one of the most hotly anticipated sports cars of the year – and you’ve got the perfect foundations to mark the launch of Jaguar’s stunning new F-TYPE. So as Jaguar’s global social agency, this meant the pressure was on […]

A great deck from InSites Consulting showing the results of their study into 7,827 people’s social media usage spanning 19 countries: Their main conclusions are: The social media landscape stabilising: the large sites are getting larger and the small ones are getting smaller. People are only prepared to create new accounts for sites which offer […]

Mashable recently carried the following article from me, looking at the 3 stages of social media maturity: Exactly where social media lives within a company depends largely on what goals have been set for social media. And these objectives are in turn usually a function of how far along a business is on the adoption […]

A great infographic from Diffbot looking at a day in the life of Twitter, in terms of what we’re sharing, which sites we’re using and what languages we’re sharing:

Facebook have just launched their much awaited new look for how both users’ and Pages’ photos are displayed: They’ve introduced the concept of highlighting individual photos: Made it easier it adjust the time and place photos were taken (important for Facebook if users are ever to use their Timeline the way it was intended): And […]

Marketing magazine recently published an article from me on the value of relevant social content. They’ve been kind enough to let us reproduce it in full below: In traditional media there is an old phrase you may have heard: ‘If it bleeds, it leads.’ Tabloids, television news and even broadsheets know that if they post […]

Marketers want relationships, not just growth Awareness, a US Social marketing software company, have conducted a survey of US marketers and discovered some interesting results. Firstly, the leading business objective for Social Media was discovered to be ‘Better Customer Engagement’ with 78% of respondents citing it as a central goal. This was followed by revenue […]