Our Insights

Need to Know: Meta

What Facebook's rebrand tells us about the future of the metaverse.

Effective brand-building strategies for social-first marketing

Our Head of Strategy for Singapore introduces a new framework for creating great social campaigns with brand building at their heart.

We Are Social’s Monday Mashup #554

Facebook invests $1m to combat climate change misinformation, Cameo launches Cameo Calls, and more in our Monday Mashup.

Introducing The Feed: Your daily digital culture download

Today we launched The Feed, an editorially-led Instagram publication tracking digital culture and trends on a global scale.

We Are Social’s Monday Mashup #553

Twitter unveils new invite-only Communities, WhatsApp brings encryption to backups, and more in our Monday Mashup.

We Are Social’s Monday Mashup #552

Twitter launches Super Follows, Roblox is getting voice chat, and more in our Monday Mashup.

Why brands shouldn’t waste the potential of talent with personality

Mobbie Nazir examines McDonald's new partnership with rapper, Saweetie to demonstrate why personality is so important when working with talent.

We Are Social’s Tuesday Tweakup #47

Instagram launches ads in Instagram Shops, TikTok expands Shopify partnership, and more in our Tuesday Tweakup.

We Are Social’s Monday Mashup #551

Snapchat launches Trends, Facebook unveils most popular posts, and more in our Monday Mashup.

Level up your gaming knowledge, PT 3: Crafting a winning esports campaign

In the last in their three-part gaming series, GWI's Trends team looks at the competitive world of esports, how fans compare to other gaming audiences.

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