Blog - Page 4 of 187 - We Are Social USA

The global trends that shaped social in 2025

We have collated insights from our leaders in APAC, North America and EMEA, presenting a unified view of a diverse media environment that is more integral to brand growth than ever before.

We Are Social’s Monday Mashup #754

Instagram updates Story sharing, TikTok launches Shared Collections, Meta gives Facebook a makeover, and more social media news.

We Are Social’s Monday Mashup #753

Meta launches new support hub and AI assistant, TikTok launches Nearby Feed, Instagram tests early access Reels, and more social media news.

Why YouTube Is the New Primetime

In this piece, Rebecca Coleman looks back at 2025, exploring the one shift that was impossible to ignore: YouTube fundamentally taking ownership over where and how audiences find entertainment.

We Are Social’s Monday Mashup #752

YouTube expands its Gen AI features, Threads makes group chats easier, YouTube tests customisable feeds, and more social media news.

We Are Social’s Monday Mashup #751

Instagram upgrades its HDR support, Facebook adds Content Protection, X rolls out account information feature, and more social media news.

We Are Social’s Monday Mashup #750

Vine is back, TikTok partners with Amazon Music, Threads targets podcasters, and more social media news.

We Are Social’s Monday Mashup #749

Meta expands AI video feed, TikTok launches new AI tools, Threads puts a stop to doom scrolling, and more social media news.

Digital 2026: In The U.S. 🇺🇸

Featured | 5 Nov 2025

The latest edition of Digital 2026: The United States – the annual report from We Are Social and Meltwater – is here! Traditionally released in Q1, this year marks our first-ever Q4 launch as we move to an end-of-year cadence. That means you’re getting the freshest possible snapshot of how Americans are spending their time […]

The Influencer Chronicles #7

It’s your favourite time of month, feast your eyes on this month’s Influencer Chronicles - nostalgia, new eras & Lily’s comeback

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