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“Yass, Australia”, created to promote Netflix show Queer Eye, challenged the complex issue of toxic masculinity among Australian men.

For the launch of Bright, the first major Netflix Originals movie starring Will Smith, we created a social-first campaign without a blockbuster marketing budget, and with only 5 minutes of Will’s time.

We engaged Samsung advocates and gave them the opportunity to learn from the pros how to get the most out of their devices, share inspiration, tips, cool hacks and exciting creative challenges to stretch their mobile photography skills.