We are social A global, Socially-led creative agency
We are a global socially-led creative agency with unrivaled social media expertise.
With 1,300 people in 18 offices spanning four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.
WE WORK WITH
WHAT WE DO
Our strategic thinking is based not only on audience and category, but cultural conversation. Our research and strategy teams work in close collaboration. They are fluent in the language of the internet, anticipating and preparing our clients for significant cultural shifts.
A creative agency with a difference. We make fully integrated campaigns; innovative social media and gaming activations; long-form videos and short, impactful social content. We create stories, not just social media posts, from a 12-month roadmap to real-time reactive conversations.
We push the boundaries of content creation on ever-changing social and digital platforms. We like to keep things under the same roof; our agile in-house production arm, We Are Social Studios, produces social-first creative content that can live across any media.
Media & Distribution
Our approach to paid media is enhanced by our understanding of social behaviours; strategic distribution places the right stories in front of the right people. We work with mainstream and niche platforms and formats, across the social and gaming ecosystems.
Our WorkSee all work
TikTok ‘ Now you know’
An integrated campaign to strengthen TikTok’s position as a trusted entertainment platform for Australians of all ages.See Case Study
Samsung Ballads for Buds
Driving brand salience and advocacy for Samsung into the run-up to a key retail moment – the holidays.See Case Study
Zip ‘Can I Zip It?’
- Financial Services
An integrated brand campaign that promotes Zip as a brand grounded into internet culture.See Case Study
How we created the most successful TikTok hashtag challenge ever and helped Samsung engage young creators.See Case Study
Kayo Sports Bathurst 1000 Wildcards
- Kayo Sports
How we turned the iconic Bathurst 1000 into an opportunity to engage Millennial light sports fans and drive consideration for Kayo Sports.See Case Study
Barilla ‘The Rooftop Match’
- Food & Drink
The GOAT Roger Federer surprised two young tennis fans for a viral match of rooftop tennis – and Barilla pasta, of course.See Case Study
Global Pride Crossing
Global Pride Crossing is a virtual Pride in Animal Crossing designed to keep the parade spirit alive and inspire all LGBTI+ individuals to be whoever they want to be.See Case Study
We are social Influence
We develop influencer marketing strategies that align with our clients’ values and beliefs. We find authentic talent with integrity to evoke authority and inspire trust, helping brands establish meaningful connections.
We are social studios
We are social-first production specialists. From TikTok to Snap, Reels to livestreams, global TV ads to podcasts, we make culturally relevant content on all platforms and for all formats.
WE ARE SOCIAL GAMING
We help brands craft meaningful and effective experiences in gaming and esports environments.
We work with brands in four key areas: understanding gaming culture; enhancing gaming experiences; navigating the fragmented gaming ecosystem; and maximising impact through a connected amplification approach.
WE ARE SOCIAL XYZ
Web3 is a fast-growing space where it’s essential to understand culture and social behaviour. From the metaverse to minting NFTs, from Discord to DAOs, from tokens to Twitter and more: web3 is about empowering people and communities.
wearesocial.xyz is our web3 ‘layer’, harnessing the strategic and creative capabilities within our global network to help brands participate in a relevant, meaningful, and authentic way, future-proofing themselves for this next frontier.