We Are Social

We are a global socially-led creative agency with unrivaled social media and influencer marketing expertise.

With 1,200 people spanning four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.

We make ideas worth talking about.

We understand social behaviours within online communities, cultures and subcultures.

We help our clients reach the right people in a strategic, relevant and effective way.

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WE WORK WITH

Our Work

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Samsung ‘NO BAD SEATS’

Technology
Samsung
Australia

Samsung put the Galaxy S24 Ultra to the ultimate test by handing it to 25 creators in the worst seats at Tate McRae’s tour. The result? No bad angles. No bad content. Just proof that with the right camera, every seat is front row.

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Contiki ‘Switch on Social Travel’

Travel
Contiki
Australia

We flipped the script on influencer marketing by asking creators to switch off and actually live the Contiki experience. The result? Richer storytelling, stronger brand affinity, and a 3x engagement lift.

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Adidas FIFA Women’s World Cup

Sports
adidas
Australia

Driving brand salience and advocacy for Samsung into the run-up to a key retail moment – the holidays.

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Samsung ‘EMails I Can’t Send’

Technology
Samsung
Australia

We highlighted the Galaxy S23’s SuperZoom feature with a tour documentary that put fans at the forefront, featuring Sabrina Carpenter, global pop superstar.

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Wayside Chapel ‘Social60’

Non-profit
Wayside Chapel
Australia

A social-first behaviour change campaign to respond to the widespread issue of loneliness, which affects one in three Australians.

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Zip ‘Can I Zip It?’

Financial Services
Zip
Australia

An integrated brand campaign that promotes Zip as a brand grounded into internet culture.

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Samsung #VideoSnapChallenge

Technology
Samsung
Australia

How we created the most successful TikTok hashtag challenge ever and helped Samsung engage young creators.

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Samsung Ballads for Buds

Technology
Samsung
Australia

Driving brand salience and advocacy for Samsung into the run-up to a key retail moment – the holidays.

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Kayo Sports Bathurst 1000 Wildcards

Sports
Kayo Sports
Australia

How we turned the iconic Bathurst 1000 into an opportunity to engage Millennial light sports fans and drive consideration for Kayo Sports.

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Barilla ‘The Rooftop Match’

Food & Drink
Barilla
Italy

The GOAT Roger Federer surprised two young tennis fans for a viral match of rooftop tennis – and Barilla pasta, of course.

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WE WORK WITH

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Digital 2027

Think Forward 2026

Winning Fans & Feeds in APAC

Digital 2026

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