Our Insights

Australians have been relying more and more on digital and social media in every aspect of their daily lives, and as a result, they now spend over 40% of their waking hours online. Social media is more crucial than ever, now used by roughly 80% of the population not only to connect with friends and stay […]

Our Group CEO, Nathan McDonald, takes a look back at some of our best work (and award wins) from the first half of 2020.

In Australia, we now have over 22.3 million internet users and 18 million social media users. 1 in 3 minutes online is spent on social media, and advertising reach is growing across most of the key platforms. So what does this mean for brands? Read the full report to find out more about internet, social […]

2018 has been another year of firsts here at We Are Social. We celebrated our first decade in business. Launched our first two dedicated divisions – We Are Social Sport in London and We Are Social Studios, now in four offices across Europe. And we even welcomed Dubai-based Socialize to the family through our first-ever acquisition. We also opened our first […]

port from Hootsuite and We Are Social shows that there was plenty of change in the world of digital, social, and mobile over the past three months.  

Snapchat and Instagram score highly with young adults  A report from Pew Research Centre has found that a large proportion of young internet users in the US are logging into Snapchat and Instagram every day. The Social Media Use in 2018 study spoke to 2,002 U.S. adults about their use of the major social platforms – […]

Snapchat releases ‘Spectacles’ – Video-sharing sunglasses Got $129 to spare and an unstoppable addiction to Snaps? Well you’re in luck, Snap.inc (Snapchat’s new name), is releasing Spectacles; snappy looking sunglasses which can record video which syncs straight with your smartphone, so everyone can see how genuinely great a time you’re having at that techno festival/colour […]