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For anyone who’s logged on to Facebook in the last month, the word Neknominate is likely to conjure up images of excessive alcohol consumption and increasingly ridiculous stunts. For those of you who haven’t heard about the latest (idiotic) craze to hit our newsfeeds, Neknominate originated several years ago in the UK where it was […]

Listening and responding in social media is vital to protect sales According to McKinsey, an unnamed telecoms brand found that negative online buzz hurt signups by 8%, effectively off-setting any gains from their entire TV spend. It underscores a really important point: it is quite literally pointless to put money into TV advertising if you […]

<p><strong>Liking a brand has a positive purchase intent<br /> </strong> Interesting news from <a href=”http://www.emarketer.com/Article.aspx?id=1008822&amp;R=1008822“>eMarketer</a>: 54% of those who like a brand on Facebook are then more likely to purchase the product. For realz.</p> <p><img class=”aligncenter size-full wp-image-13295″ title=”” src=”http://cdn.wearesocial.net/uploads/gb/2012/02/136699.gif” alt=”” width=”324″ height=”256″ /></p> <p><strong>From social media to word of mouth</strong><br /> Promoting a brand on […]