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We Are Social’s Tuesday Tune-Up #192

Twitter follower record smashed There is a new record holder for the fastest person ever to gain 1 million Twitter followers. The previous record, held by President Obama, took five hours. Caitlyn Jenner has clocked in with 1 million followers in four hours and four minutes. The launch of @Caitlyn_Jenner caused an instantaneous reaction. Break the internet Caitlyn! […]

We Are Social’s Wednesday Wrap-Up #191

Pizza Hut is in a complicated relationship with Four’N Twenty A partnership made in meat loving heaven, Pizza Hut has partnered with Four’N Twenty for the football season. The brands are making their relationship very public and using social media to show just how complicated it is. Brands ❤️ Emojis To engage with younger users, brands are increasing their use of […]

Mad Max & The Mighty Car Mods

Campaign Brief recently published this article about our work with Roadshow Films and Mighty Car Mods for the release of Mad Max: Fury Road. They’ve been kind enough to let us reproduce it in full below. We Are Social and Roadshow Films have partnered with the boys from Mighty Car Mods (MCM), the world’s most viewed independent […]

We Are Social’s Tuesday Tune-Up #190

Facebook wants you to play games in Messenger Prepare to deny Candy Crush and Farmville invitations on a whole new app. According to Mashable, Facebook has confirmed it is in talks with several developers to make games for Messenger. It’s currently unclear how exactly these games will work with the messaging app and when the […]

We Are Social’s Tuesday Tune-up #189

Cadbury and Vegemite’s food mash up Many thought it was a social media hoax, but Cadbury’s Vegemite-flavoured chocolate is real and will be out in stores in just a few weeks! The add campaign on social media has been buzzing for quite a while already with the hashtag #chocpluswhat. The main line of conversation has been […]

We Are Social launches in China

Pete Lin is the Managing Director of We Are Social’s new Shanghai office. He has 17 years’ experience in digital marketing, initially in the US where he helped build the digital practice at Grey in San Francisco, amongst others. In China, he has worked as business director at Grey Shanghai, client services director at Publicis, […]

We Are Social’s Wednesday Wrap-Up #188

Twitter hosts Gif booth at the Logies Having debuted their Gif booth on The Today Show last week, Twitter and TV Week took it to the Logies on Sunday night to share TV’s finest talents with their social audience. https://twitter.com/TwitterAU/status/595401960557121536 Instagram launches @music Instagram has created a feed called @music dedicated to exploring music from around the world. Expect to […]

We Are Social’s Tuesday Tune Up #187

The Apple Watch is a smash The Apple Watch was released in Australia on Friday 24th April. Presumably, on Friday afternoon the smashes began. Real world conditions indicate consumers need to treat the watch as carefully as your phone. Facebook Messenger set to roll out Video chat A new iOS and Android update will allow users to […]

We Are Social’s Tuesday Tune Up #186

Social ad spend to hit $23 billion globally New figures from eMarketer show that advertisers will splash out a huge $23.6bn on social networks this year, a 33.5% increase on 2014. The publication estimates that, by 2017, this figure will rise to $35.98bn, or 16% of digital ad spend globally. Unsurprisingly, a lot of this […]

We Are Social’s Tuesday Tune Up #185

Dumb Ways to Die for Games of Thrones. To celebrate the launch of the season five of Game of Thrones, Egor Zhgun has decided to parody the famous Australian Dumb Ways to Die song made originally for Metro Trains in Melbourne. This video that already counts more than 880,000 views, highlights different ways the characters […]

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