News The tragedy of disaster marketing 16 Sep 2013 Marketing Magazine recently published an article by me on using tragedy as content. They’ve been kind enough to let us reproduce it in full below: 12 years ago, two planes were hijacked and flown into the World Trade Centre in New York, collapsing both towers. A plane was also crashed into the Pentagon, and a […]
News The Week According To The Internet #38 13 Sep 2013 This week; Doggy goggles, the wise words of Ron Burgundy and how to respond to a text from the wrong number. It’s been a few weeks, but The Week According To The Internet is back and more ridiculous than ever! #THICKE: Blurred lines parody. AWKWARD: Have you ever received a text from the wrong number? […]
News We Are Social’s Tuesday Tune-Up #105 10 Sep 2013 Instagram ads are coming Instagram are planning on introducing an ads feature within the next year. Since inception, Instagram’s main focus has been on simply growing its user base which as you will read below has been very successful. However, similarly to Facebook, it is now looking to monetise it. Instagram reaches 150m monthly active […]
News We Are Social’s Tuesday Tune-Up #104 3 Sep 2013 DJs tries to recapture youth market David Jones Australia has launched an interactive, shoppable campaign in a bid to attract young shoppers and capitalise on growth in the online space. The campaign, called ‘#WeAre’, aims to promote its stable of youth-focused fashion designers including Bec & Bridge, Finders Keepers, MinkPink and Shakuhachi. It is led […]
News The 6 Ws of social content 2 Sep 2013 Marketing Magazine recently published an article by me on social content strategy. They’ve been kind enough to let us reproduce it in full below: In 2013, brands are posting an average of 36 times per month on Facebook. Over a year that adds up to 432 posts. That’s a lot of content. With the average Facebook […]
News We Are Social’s Tune-Up #103 28 Aug 2013 8Hotels offers free rooms to Instagram influencers Australian hotel operator, 8Hotels has recently opened its eighth hotel in Sydney, named ‘The 1888 Hotel’. As 1888 is also the year that camera company Kodak launched, the hotel has chosen a photographic theme for the interior design. Its design features include Instagram images taken by guests – any guest […]
News We Are Social’s Tuesday Tune-Up #102 20 Aug 2013 Australian Politicians Keeping it Light Just ahead of September’s federal elections, Aussie politicians took a short break from the seriousness of their campaigns to appear in a music video from Aussie punk band Super Best Friends. While it is evidently clear in the video that Kevin Rudd, Tony Abbot and a host of other politicians […]
News The Week According To The Internet #37 16 Aug 2013 This week; Instagram vs Vine, Australian politics takes over Twitter and some controversial advertising. Get your weekly dose of the Internet right here. COMPETITION: Instagram and Vine go head to head. HAZED: Vintage cigarette adverts from Australia. MEOW: Just a normal day at the office? AWKWARD: Strange BBC interview with Jennifer Aniston. TWATTER: Australian politics go head to head. […]
News We Are Social’s Tuesday Tune up #101 13 Aug 2013 Twitter opens office in Sydney, Australia Last week Twitter opened it’s first office in Sydney and currently has six people working out of the business. Twitter’s Amplify product will also now be available to Australia. It is thought that Twitter will first work on expanding its promoted Tweets, trends and accounts business. #Leadersdebate Twitter spike During […]
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