Our Insights

According to Campaign Brief, “While size may be important to some big clients (‘I’ve got a bigger agency than you’), it is by no means the only measure of an agency’s worth. Which is why Campaign Brief introduced in 1997 a new way of measuring our agencies: by relating their size to their creative product.” […]

Technology has been ingrained in our lives for a long time now; it’s almost unthinkable for a large proportion of the world to even leave home without their smartphone. But technology is also evolving, so quickly that we often lose track of the possibilities and potential available to us today, whether innovative, useful or impactful. […]

Facebook launches iOS Ads Manager app Facebook now has over 2 million active advertisers, so the social advertising leader has launched a mobile app to help users manage their ads direct from their smartphones. The app will allow users to create ads, track spending, edit scheduling, view results and receive ad performance notifications. It has […]

Product Ads are coming to Facebook Facebook has launched a new ad format, ‘Product Ads’. They’re aimed at companies who have, you know, products. The clever thing? The products a user is shown will vary based on activity and interests, whether those be cups, cats or collages. Adweek published a piece which claims that Product […]

YouTube beats Facebook in Superbowl ad views If you’re reading this, you’ve either got access to the internet or a trusty friend who’s printing it out for you every week. Assuming it’s the former, you’ll probably have seen something to do with the Super Bowl – perhaps even one of the halftime ads. Figures from […]

GlobalWebIndex’s latest figures show the major social networking winners and losers from 2014 – with Pinterest, Tumblr and Instagram growing the fastest as Facebook saw declines in all age groups and regions. Jason Mander, Head of Trends at GWI, exclusively talks us through some of the key trends and findings from the new GWI Social […]

Kia’s real time content for Australian Open During the 2015 Australian Open Finals, alongside our client Kia, we set up a social media command centre to create real time content and engage in conversation with tennis fans across Twitter, Facebook, and Instagram. Throughout the course of the singles matches we found opportunities for reactive content, to engage with the conversation topics […]

Hi there, A quick post to help our friends at General Assembly promote their upcoming event: “Build your brand with #Instagram: A panel of top instagrammers and industry experts” The event will discuss and demonstrate how to successfully launch your brand on Instragram, how to build your followers with engaging content and ultimately how to harness the […]