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We Are Social’s Tuesday Tune-Up #149

Universal Channel recently used a prank campaign to promote the release of their new comedy-drama series Devious Maids. Imagine being asked by a girl dressed-up as a maid to move a safe full of jewellery or even a guitar case with a body in it. This is what a few people have recently experienced in […]

The Social World Cup Winners

Germany were crowned champions of the world on Sunday night after facing Argentina in the World Cup Final in the Maracana. Unbeknownst to the football pundits and players there was a completely different World Cup going on at the same time – the social World Cup. We’ve spoken to our scouts, done the post-match analysis […]

We Are Social’s Tuesday Tune-Up #148

Virgin Mobile Australia launches #mealforameal campaign As part of their major integrated marketing campaign ‘Making Mobile Better,’ Virgin Mobile Australia has partnered with OzHarvest to turn the act of taking pictures of food into something beneficial for Australians. With the #mealforameal initiative, every time someone posts a picture of their food to social media and includes […]

We Are Social’s Tuesday Tune-Up #147

Metro Trains leverage content opportunity Australia’s favourite PSA series leveraged Pamplona’s annual Running of the Bulls for their latest addition to the Dumb Ways to Die videos. Advertisers will increase social ad budgets Most advertisers are planning to increase their ad budgets for social media, according to an Ad Age survey of 1,682 agency […]

We Are Social’s Tuesday Tune-Up #146

#DryJulySmoothie sets Guinness World Record for Largest Smoothie This month it’s Dry July and the festivities kicked off with one of many planned world records. A public event, which attracted 3000 participants, was held to launch the #DryJuly campaign resulting in the creation of a 2,300 litre smoothie. Through an integrated campaign, Dry July aims to […]

We Are Social’s Tuesday Tune-Up #145

Pringles wants you to kick your own goals this FIFA World Cup Just when you thought brands were done with kicking off World Cup-themed campaigns, Pringles has launched ‘pringoooals’ which will have their Facebook fans kicking goals of their own. With the support of Sydney FC, Pringles has created an application for its Facebook community […]

We Are Social’s Tuesday Tune-Up #144

V/LINE GUILT TRIPS wins Creative Effectiveness Grand Prix at Cannes 2014 McCann Melbourne have followed their stellar Lions haul last year by taking out the first Grand Prix of the year with the V/LINE GUILT TRIPS campaign. The campaign, which used guilt to encourage city dwellers to catch the train back to their hometowns to visit […]

This Week According to the Internet #45

This week; Uruk-Hai shopping trips, personality tests and Celine Dion covers. Check out what we’ve been following this week: MIDDLE EARTH: Uruk-Hai goes shopping. PROFILED: Learn your social media personality. EXPOSED: The dress that reveals more with each share. BOREDING: What time, boredom, a camera and an empty airport lead to. CLICKBAIT: The Onion takes on Buzzfeed. (Image via)

We Are Social’s Tuesday Tune-Up #143

Welcome to this week’s Tune-Up! Instagram ads making their way to Australia Later this year, Instagram will introduce paid advertising in Australia, meaning adverstisers will be able to run ads on the platform. They intend to use strict guidelines so that content will appear to be natural in people’s feeds. It will be rolled out […]

We Are Social’s Tune-Up #142

Welcome to this week’s Tune-Up! Facebook will favour explicity-shared stories over autoshares Facebook is planning to favour explicitly-shared stories over autoshares in the News Feed, but will not be axing autosharing entirely. So, if you open a ‘share to Facebook’ tab in a third-party app, add content and then share, more of your friends will […]

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