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We Are Social’s Tuesday Tune-up #162

Maccas just got a little bit fancier McDonald’s is changing the fast food game one burger at a time. The Showground Rd Maccas in Castle Hill is the first one in Australia to introduce a ‘Build Your Own’ gourmet burgers range. Think wooden serving trays, metal chip baskets and table service! Customers are greeted with […]

We Are Social’s Tuesday Tune-Up #161

Social savvy KLM takes customer service to soaring to new heights with #HappyToHelp week Left your passport in the taxi on the way to the airport? Caught in traffic and may miss your flight? Well Airline KLM is here to help you for the next week! Today the Dutch carrier has launched a new social strategy […]

We Are Social’s Wednesday Wrap-Up #160

Facebook click-through rate has increased Facebook reach is down (boo!) but click-through rate is up (yay!). A study of 8,000 brand pages from August 2013 to August 2014 has found that, while fan reach dropped by 55% in the period, the click-through rate on links in posts increased by 48%. Still, a higher click-thru from […]

We Are Social’s Tuesday Tune-Up #159

New anti-ads kid on the block: Ello Since arriving on the scene in July, new social media network, Ello, has started making waves receiving over 670,000 requests for membership globally in a week and openly attacking the likes of Facebook, Twitter, Tumblr, Google+ and Instagram. It operates on an invite-only basis and promises an ad-free, anti-data […]

We Are Social gets involved at Social Media Week Sydney

This week Michael Batistich, our Head of Insights and Analytics, took part in two sessions at Social Media Week Sydney, sharing his thoughts on how marketers can use social media to build relationships of value with their customers. Tuesday 23 September saw him participate is a lively panel discussion at the Beresford Hotel on Social […]

An Apple a day – the healthier option for branded apps

Marketing Magazine recently published an article by me on the newest addition to iOS8 – HealthKit. They’ve been kind enough to let us reproduce it in full below: New health tracking features of Apple iOS 8 present opportunities for brands in industries from healthcare and insurance, to FMCG and travel, writes Paul Napier. The new iOS8 […]

We Are Social’s Tuesday Tune-Up #158

Narcissists are from Sydney, gluttons are from Melbourne New South Wales has taken the lead as the most active Instagramming state with over 1.6 million posts in a 90-day period, according to the latest Datafication study conducted by creative agency The Works. Sydneysiders have been busy snapping portraits and landscapes above all else. In comparison, Victorians […]

We Are Social’s Tuesday Tune-Up #157

Roadshow Films using augmented reality technology to promote film Following on from a teaser video of one man’s quest to capture a selfie with a dust tornado in the Australian outback, Roadshow Films have embraced augmented reality technology to deliver a unique outdoor advertising experience for their film ‘Into The Storm’. Using the technology, a window through […]

We Are Social’s Tuesday Tune-Up #156

Reddit launches Ask Me Anything app After a failed attempt at launching an app in 2011, Reddit has rolled out an app centred solely on its “Ask Me Anything” series. Featuring a wide range of participants, such as politicians, television and film stars, and musicians, the series is one of the site’s most popular destinations. […]

We Are Social’s Tuesday Tune-Up #155

Facebook’s new ad unit is the event of the week We hope you’re ready for a new Facebook ad unit. That’s right, event ads are no longer confined to the right hand bar on desktop – you can now see them in the News Feed and on mobile. They’re set to look similar to event […]

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