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We Are Social’s Tuesday Tune-Up #190

Facebook wants you to play games in Messenger Prepare to deny Candy Crush and Farmville invitations on a whole new app. According to Mashable, Facebook has confirmed it is in talks with several developers to make games for Messenger. It’s currently unclear how exactly these games will work with the messaging app and when the […]

We Are Social’s Tuesday Tune-up #189

Cadbury and Vegemite’s food mash up Many thought it was a social media hoax, but Cadbury’s Vegemite-flavoured chocolate is real and will be out in stores in just a few weeks! The add campaign on social media has been buzzing for quite a while already with the hashtag #chocpluswhat. The main line of conversation has been […]

We Are Social launches in China

Pete Lin is the Managing Director of We Are Social’s new Shanghai office. He has 17 years’ experience in digital marketing, initially in the US where he helped build the digital practice at Grey in San Francisco, amongst others. In China, he has worked as business director at Grey Shanghai, client services director at Publicis, […]

We Are Social’s Wednesday Wrap-Up #188

Twitter hosts Gif booth at the Logies Having debuted their Gif booth on The Today Show last week, Twitter and TV Week took it to the Logies on Sunday night to share TV’s finest talents with their social audience. https://twitter.com/TwitterAU/status/595401960557121536 Instagram launches @music Instagram has created a feed called @music dedicated to exploring music from around the world. Expect to […]

We Are Social’s Tuesday Tune Up #187

The Apple Watch is a smash The Apple Watch was released in Australia on Friday 24th April. Presumably, on Friday afternoon the smashes began. Real world conditions indicate consumers need to treat the watch as carefully as your phone. Facebook Messenger set to roll out Video chat A new iOS and Android update will allow users to […]

We Are Social’s Tuesday Tune Up #186

Social ad spend to hit $23 billion globally New figures from eMarketer show that advertisers will splash out a huge $23.6bn on social networks this year, a 33.5% increase on 2014. The publication estimates that, by 2017, this figure will rise to $35.98bn, or 16% of digital ad spend globally. Unsurprisingly, a lot of this […]

We Are Social’s Tuesday Tune Up #185

Dumb Ways to Die for Games of Thrones. To celebrate the launch of the season five of Game of Thrones, Egor Zhgun has decided to parody the famous Australian Dumb Ways to Die song made originally for Metro Trains in Melbourne. This video that already counts more than 880,000 views, highlights different ways the characters […]

The Generation Game

I recently judged this brilliant case study for Paddy Power’s World Cup campaign that you probably saw last year. I’m pretty sure that Paddy Power brainstorms are a fun, outspoken and edgy place to be. This reminds me of a few years ago when I found myself at the hands of a ‘brainstorming consultant’ who […]

We Are Social’s Tune Up #184

Landmark win for ‘Dallas Buyers Club’ Australians who pirated the movie Dallas Buyers Club may be in trouble. A Federal Court judge ruled in favour of Voltage Pictures and has ordered several Australian internet providers to share the personal details of 4,726 customers. The customers on the list allegedly seeded the movie on BitTorrent. Australian […]

We Are Social’s Tune Up #183

Brands take advantage of the gullible on April 1 QANTAS added a U to their name, Google turned Maps into a giant Pacman game & Vodafone announced an emoji phone – these are just a few of the gags featured in Mumbrella’s 2015 April Fools Roundup. Fans celebrate Australia’s Cricket Win on Twitter @CricketAUS took home […]

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