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We Are Social redraws the globe according to Cannes; launches interactive ‘Cannesogram’

Campaign Brief has published this post We Are Social redraws the globe according to Cannes; launches interactive ‘Cannesogram’ and have been kind enough to let us republish it in full. Global agency We Are Social is celebrating Cannes creativity with an interactive cartogram, presenting the past ten years of the Cannes Lions according to the countries […]

We Are Social’s Tuesday Tune-Up #195

Snapchat founder: ‘It’s weird when brands act like buddies’ As more and more brands look to Snapchat as a way of connecting to their audience, founder Evan Spiegel believes it’s important for them not to act like they’re people. Speaking from Cannes Lions festival of Creativity, Spiegel said: The thing that’s different with brands is […]

We Are Social’s Tuesday Tune-Up #194

Brands are getting more social engagement than ever People are engaging with branded content more now than ever before. Analysis of over 100,000 brands by social analytics firm, Sharablee, found that engagement with branded content in the US rose 52% between Q1 2014 and Q1 2015. The study, which took into account Facebook, Twitter and […]

We Are Social’s Tuesday Tune-Up #194

Snapchat CEO takes main stage at Cannes 25 is the age of the constant battle between stable relationship vs. fast food & Netflix. This is definitely not the case for Snapchat’s Founder & CEO Evan Spiegal as he prepares for his first trip to the Cannes Lions International Festival of Creativity. It’s no surprise that […]

We Are Social’s Tuesday Tune-Up #193

Brands embrace the social Women’s World Cup Twitter has brought back its Hashflags for the Women’s World Cup which kicked off in Canada over the weekend. Hashflags are being used by brands to cheer on teams, while the Australian national team are creating personalised images for fans via Twitter. Are you excited for the @FIFAWWC! […]

We Are Social’s Tuesday Tune-Up #192

Twitter follower record smashed There is a new record holder for the fastest person ever to gain 1 million Twitter followers. The previous record, held by President Obama, took five hours. Caitlyn Jenner has clocked in with 1 million followers in four hours and four minutes. The launch of @Caitlyn_Jenner caused an instantaneous reaction. Break the internet Caitlyn! […]

We Are Social’s Wednesday Wrap-Up #191

Pizza Hut is in a complicated relationship with Four’N Twenty A partnership made in meat loving heaven, Pizza Hut has partnered with Four’N Twenty for the football season. The brands are making their relationship very public and using social media to show just how complicated it is. Brands ❤️ Emojis To engage with younger users, brands are increasing their use of […]

Mad Max & The Mighty Car Mods

Campaign Brief recently published this article about our work with Roadshow Films and Mighty Car Mods for the release of Mad Max: Fury Road. They’ve been kind enough to let us reproduce it in full below. We Are Social and Roadshow Films have partnered with the boys from Mighty Car Mods (MCM), the world’s most viewed independent […]

We Are Social’s Tuesday Tune-Up #190

Facebook wants you to play games in Messenger Prepare to deny Candy Crush and Farmville invitations on a whole new app. According to Mashable, Facebook has confirmed it is in talks with several developers to make games for Messenger. It’s currently unclear how exactly these games will work with the messaging app and when the […]

We Are Social’s Tuesday Tune-up #189

Cadbury and Vegemite’s food mash up Many thought it was a social media hoax, but Cadbury’s Vegemite-flavoured chocolate is real and will be out in stores in just a few weeks! The add campaign on social media has been buzzing for quite a while already with the hashtag #chocpluswhat. The main line of conversation has been […]

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