News The Week According To The Internet #9 31 Aug 2012 Like an insane Rebecca Black fan, we’re all about Friday. To celebrate, here’s a list of things that are funnier, cuter and more disturbing than a teen pop sensation; INTERVIEWED: Neil Armstrong before he died, obvs. INTERACTIVE: Play bongos with Old Spice Guy’s pecs. OBAMA’D: Reddit, when POTUS dropped in for an AMA. LEGITIMATE: Stinging […]
News We Are Social: Tuesday Tune-Up #53 30 Aug 2012 Facebook super fans can get a campaign rolling Call it clout in action: Friends of active Facebook fans are more likely to interact with a brand if they see their friends doing it. A new study from Wildfire found that the best performing Facebook pages have bigger numbers of brand advocates and sharers who not […]
News We Are Social: Tuesday Tune-Up #52 21 Aug 2012 Social media marketing is mainstream Almost 9 in 10 companies in the US will use social media for marketing this year, according to new research from eMarketer. Unsurprisingly, Facebook is the most widely used platform, with Twitter coming in a distant second. Social media adoption has ticked steadily upward over the last few years, but […]
News The Week According To The Internet #8 17 Aug 2012 In a week where we lost the Olympics but gained Big Brother, perhaps you need some lulz more than ever. Thankfully, this is the week according to the internet… EXPLAINED: The Internet, by the year 1995. HEARD: Somebody I Used To Know covers remixed by Gotye. OFFICIAL: F-bomb now a word. SEEN: Sexy insurance advert […]
News Help us reach 1 billion people! 17 Aug 2012 If the old adage that one good deed deserves another is true, this Sunday August 19th should see kindness spread like wildfire. We are extremely honoured to be helping the United Nations and pop icon Beyonce make social media history by reaching 1 billion people with the World Humanitarian Day message of hope. The hope […]
News We Are Social: Tuesday Tune-Up #51 16 Aug 2012 Going on the hunt for Expedia’s ‘Tag Me if You Can’ We Are Social Sydney have helped launch Australia’s largest online gamification project for Expedia called ‘Tag Me If You Can’. The goal? Tag Nathan Jolliffe of ‘The Amazing Race’ and ‘Celebrity Apprentice’ fame in 15 secret locations around the world, which he reveals through clues […]
News How to create great social content 8 Aug 2012 Marketing magazine recently published an article from me on how to create great social content. They’ve been kind enough to let us reproduce it in full below: There’s an old screenwriting phrase worth remembering when creating social content: Show don’t tell. The concept is fairly simple: whenever possible, communicate your point with a visual direction, […]
News State of Australian Social Media 2012 6 Aug 2012 AIMIA & Sensis have released their second report into the way Australians and businesses are using social media. The report covers how social media is integrated into our everyday lives and provides some details on how businesses are benefiting from social media strategies. “We access social media from the first thing in the morning, and throughout the […]
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