Chatting about Chatbots


As I might have mentioned, I was recently lucky enough to spend a few days over in Cannes to enjoy the annual Lions festivities. And this year I was part of the programme, chairing the ‘Digital Voices, Human Conversations’ panel, alongside Twitter’s Bruce Daisley, Pernod Ricard’s Sillie Opstrup and Skyscanner’s Sam Poullain.

Together we discussed the move towards automation, how bots are changing the relationships between brands and consumers, and the future of chatbots and automated marketing.

Some of the key takeaways included:

For more on what we talked about, check out this write up from Campaign. And if you think your brand could benefit from a bot, get in touch for (very human!) chat.