Blog - We Are Social USA

Digital 2026: In The U.S. 🇺🇸

Featured | 5 Nov 2025

The latest edition of Digital 2026: The United States – the annual report from We Are Social and Meltwater – is here! Traditionally released in Q1, this year marks our first-ever Q4 launch as we move to an end-of-year cadence. That means you’re getting the freshest possible snapshot of how Americans are spending their time […]

Digital 2026

Featured | 15 Oct 2025

Digital 2026 is here! The latest and most comprehensive edition in our Global Digital Reports series, Digital 2026 brings together everything you need to know about global trends across social media, the internet, mobile, AI, and e-commerce.

🏆 CULTURE IN PLAY 🏆 HOW BRANDS WIN WORLD CUP 2026

Featured | 20 Aug 2025

Built by We Are Social North America’s sport team, Culture In Play is an 80+ page report unpacking the fandom, data, and culture driving the biggest World Cup in history. The World Cup is coming home – and this isn’t your usual tournament. 48 teams. 16 cities. Three countries. Over 6 million fans packing stadiums, […]

Think Forward 2025

Featured | 21 Nov 2024

Enter The Liveable Web: separating joy from progress and prioritising slower consumption.

We Are Social’s Monday Mashup #753

Meta launches new support hub and AI assistant, TikTok launches Nearby Feed, Instagram tests early access Reels, and more social media news.

Why YouTube Is the New Primetime (Both Online and Off!)

In this piece, Rebecca Coleman looks back at 2025, exploring the one shift that was impossible to ignore: YouTube fundamentally taking ownership over where and how audiences find entertainment.

We Are Social’s Monday Mashup #752

YouTube expands its Gen AI features, Threads makes group chats easier, YouTube tests customisable feeds, and more social media news.

We Are Social’s Monday Mashup #751

Instagram upgrades its HDR support, Facebook adds Content Protection, X rolls out account information feature, and more social media news.

We Are Social’s Monday Mashup #750

Vine is back, TikTok partners with Amazon Music, Threads targets podcasters, and more social media news.

We Are Social’s Monday Mashup #749

Meta expands AI video feed, TikTok launches new AI tools, Threads puts a stop to doom scrolling, and more social media news.

The Influencer Chronicles #7

It’s your favourite time of month, feast your eyes on this month’s Influencer Chronicles - nostalgia, new eras & Lily’s comeback

We Are Social’s Monday Mashup #748

Threads launches Ghost Posts, TikTok launches new AI tools, Threads gives you more control, and more social media news.

The New Rules Of Social Media

In this piece, Mobbie Nazir breaks down why social is non-negotiable for brands and how you can thrive in the fastest-growing advertising channel in history.

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