The Sing Chat Hack Day Experiment 8 Dec 2015 Earlier this year there was some big news – Facebook Messenger opened up its API to developers. What does this mean? Well, it allows non-Facebook companies to integrate their mobile apps with Facebook Messenger itself, so they can grow their audiences. This is important for brands – instant (and private) messaging are currently growing faster […]
Mashup We Are Social’s Monday Mashup #287 7 Dec 2015 Facebook gets mixed signals from teens It’s common knowledge that teenagers are the gatekeepers of what’s cool and what isn’t. The latest victim to be escorted off the cool table may or may not surprise you. According to a new study by Forrester, 65% of U.S. online users between the ages of 12-17 consider Facebook […]
A winning few weeks for We Are Social 4 Dec 2015 We Are Social’s global managing director, Robin Grant, has taken the top spot in this year’s Social Buzz Top 50, published by The Drum. Here, he talks through some of the agency’s recent wins, off the back of a very successful year for We Are Social. It’s been another unbelievable few weeks of awards for […]
Ditch the Secret Santa tat and help Age UK 2 Dec 2015 With Christmas approaching, you’ll no doubt be thinking about Secret Santa. Perhaps looking forward to that awkward moment as your boss opens the copy of the Kama Sutra that seemed so funny when you bought it last week… If this sounds a little too close to home, you’ll be pleased to hear that there’s an […]
Google+ excels in fast-growth markets 1 Dec 2015 Research from GlobalWebIndex has found that Google+ is in a strong position in the social network landscape. While some people have Google+ accounts because they were required to create them in order to use other services, it’s clear that Google+ still has a loyal following – 1 in 4 internet users use the service each […]
Mashup We Are Social’s Monday Mashup #286 30 Nov 2015 Facebook drives social growth in Southeast Asia When I hear Southeast Asia, I automatically think of hot climates and even hotter food. And now, in the social world, Southeast Asia is now regarded as a pretty hot commodity too, as it has some of the highest penetration of social network usage among internet users of […]
Supporting Movember with HP Sauce 27 Nov 2015 Set aside your razor, it’s that furry-lipped time of the year again! This Movember, we’re once again working with HP Foods Limited to support the month-long, men’s health charity initiative. Tasked with encouraging sign ups to the Movember website, as well as engagement with our Facebook content, we partnered with HP Foods Limited to mastermind […]
Mashup We Are Social’s Monday Mashup #285 23 Nov 2015 Teens prefer YouTube to TV According to a report by Ofcom, young teens in the UK prefer YouTube content to TV. Of the 12-15 year olds questioned, 29% said they would rather watch YouTube videos compared to the 25% who chose TV first. However, although they may be the proclaimed digital natives, this age group […]
Six Awards at the #Lovies 19 Nov 2015 With most awards ceremonies, you go along prepared for a tense evening waiting to hear if you’ve managed to pick up any silverware. The Lovies, however, is a bit different. The organisers had already revealed the winners a few weeks ago, and with a huge six awards for We Are Social, the team went along […]
Mashup We Are Social’s Monday Mashup #284 16 Nov 2015 Mobile messaging apps used by 1.4 billion worldwide eMarketer has released its first ever worldwide forecast for mobile messaging apps and the headline is: big growth. More than 1.4 billion consumers will use mobile messaging apps this year according to the report – that’s a massive 31.6% increase on last year. eMarketer’s money is on […]
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