Our Insights

We Are Social has launched The Sex Report, looking at the relationship between sex, the social community and brands. For a peek behind the covers and to request the report in full, visit our teaser site here.  Off the back of this report, CMO.com published this article by me about the complexities of brands using […]

The data behind Instagram’s organic reach and growth decline A new study from Locowise has revealed the undeniable fact that the good times of organic reach and growth on Instagram are over. The organic growth decline from April to October this year is at 86.67% and total engagement decline from April to October came in at 51.43%, with […]

What happened in month two of our adventure at We Are Social? What didn’t! Nick dabbled in some part time acting/modelling, Alexi took part in a pitch for a potential client and I got to work with some amazing YouTube talent. That’s what’s so great about this grad scheme, one day you could be writing […]

Christopher Schmidt, Office Lead and Bastian Scherbeck, Managing Director It’s been a big year for We Are Social. We’ve picked up our first Cannes Lions. We’ve started working with more of the world’s most forward-thinking brands across our global offices. We’ve launched in Shanghai and rounded out our US offering with a San Francisco base. […]

New ‘Local Market’ Facebook product spotted during testing Facebook users have spotted a potential new feature being tested, when ‘Local Market’ was said to have appeared briefly in the Facebook iPhone app. The feature, which is being tested by Facebook in Auckland, New Zealand, Melbourne and Sydney, is a more structured market place system which pulls in […]

Lenovo’s range of YOGA products aim to make people’s lives better in unexpected ways; whether it’s a laptop with 4 different modes, a 360° watch-hinge, a built-in projector on a tablet, or a tablet which you can write on with any object, they all help Lenovo stand-out from the crowd in a competitive marketplace. So, […]

As part of my recent trip to India for the International Advertising Association’s What’s Coming Next conference, I was invited to interview globally renowned yogi, Jaggi Vasudev, also known as Sadhguru. Going in to the conversation, I wasn’t sure what to expect; our host, Prasad Sangameshwaran of The Hindu Business Line newspaper, had suggested that Sadhguru might inspire me to […]

Facebook comes top of the class for Social Ad Effectiveness eMarketer has released a catchily named new report called “Social Advertising Effectiveness Scorecard: Industry Execs Grade the Leading Platforms,” where executives were asked to rate different social platforms in terms of their paid advertising effectiveness. The results left Facebook with a healthy report to take back […]