Our Insights

It’s often said in the industry that winning one big award is a good omen that you will soon pick up a few more. So, after our fantastic double Cannes Lions win earlier this year for Hello Play!, created in collaboration with Hello bank!, we were hopeful this would be the case for us. Yesterday, […]

Facebook Improves Pages The money-making machine that is Facebook is at it again, but this time it’s helping you, marketers. The platform has announced an upgrade to allow the 45 million companies – from global brands to local businesses – with Pages to improve their virtual storefront on the platform. The new tabbed mobile layout […]

It’s never too early to start planning for University. Back when summer started, students were already making those all important decisions about what computers and tablets they would take with them when term starts in September. And with so many options available, deciding what to buy is pretty confusing. So, at this crucial time of […]

WhatsApp reaches 900 million monthly active users In less than five months, WhatsApp has seen a 100 million user increase to 900 million monthly active users (MUAs) – and is creeping up on its parent company Facebook which reported 1.49 billion MAUs in June of this year. Let me put these figures in context for you: […]

I have a nephew and four nieces aged between four and eleven. Whenever I see them, I find it amazing to watch how they interact with technology – how things that often seem new and shiny to me are just normal and everyday to them. Kids are growing up exposed to technology. That’s a fact, […]

Facebook sets new 1 billion logged in user record It’s official: 1 in 7 people on earth logged into Facebook last Monday, a massive milestone for what started as a small exclusive network just for Harvard students back in 2004. Mark Zuckerberg posted this update to commemorate the occasion: Facebook introduces personal assistant ‘M’ Siri […]

As you may have read in MediaPost, Campaign or AgencySpy, Rob FitzGerald has been announced as We Are Social’s President in the US. Former President at Big Fuel Communications, Rob has a wealth of global experience at agencies including GlobalHue, Initiative and Omnicom Media Group, spanning Japan, China, Hong Kong, Europe and the US. Here, […]

Twitter, Foursquare and Meerkat exploded into the digital universe at SXSW. That’s because for one week in Austin in March, the good, bad and the ugly of the digital industries take leave of their day jobs. They eat BBQ and drink craft beer, but most importantly, stop and think about what’s happening next. I’ve been going […]