Our Insights

GlobalWebIndex has produced an infographic detailing membership, visitation and active usage for both Twitter and Instagram in the UK. The research shows that Twitter has a significant lead over Instagram in all three areas, with around twice the level of members, visitors and active users compared to the image-based platform. Globally, GlobalWebIndex states that the picture is […]

New video tools available for Facebook Page admins In the next few weeks, Facebook will roll out new tools for publishing videos. The tools will give Page admins the ability to customise who sees a video by age or gender, as well as being able to exclude videos from the News Feed and Timeline and publish only […]

We Are Social has been one of the fastest growing agencies both in the UK and globally over the last seven years. In London, we’re currently looking for new team members across our client services, research & insight and editorial departments. Interested? You should be. Here, Jess Barlow from our HR team explains why a job at We Are Social is better than […]

YouTube viewing time grows 60% in a year Q2 looked good for YouTube, as overall viewing time grew 60% year-on-year. Mobile was particularly strong; the average viewing session on mobile grew 50% in the same period to 40 minutes. According to Google’s chief business officer Omid Kordestani, more people now watch YouTube on mobile than […]

I recently had the privilege of presenting at the International Advertising Association’s ‘What’s Coming Next?’ conference in London, alongside Sir Martin Sorrell and a host of other inspiring speakers. The conference focused on ‘the future of marketing’, so it seemed appropriate to reprise our Social Brands thinking around some of the most important changes and trends that we’ve been exploring over recent […]

The Drum recently published this article by me talking about the changes and controversy surrounding Reddit, and what this means for its users. They’ve been kind enough to let us reproduce it in full below. It’s been a tough few weeks for Reddit. When Ellen Pao stepped down from the platform last week, it seemed that […]

Google indexing nearly five times more tweets than it was After Google gained access to Twitter data earlier this year, some were surprised by how few tweets were being indexed. The figure has since shot up; Google is now indexing 466% more tweets than four months ago, though 96% still go unindexed. I’m yet to […]

Marketing challenges in Western Europe A poll by the Economist Intelligence Unit has explored the biggest challenges for marketers in Western Europe (France, Germany, UK) over the coming few years. It’s interesting is to see how each market has a different view of where its biggest challenges lie. While the shift to digital was important for all three, in Germany it […]