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We Are Social’s Monday Mashup #267

Google indexing nearly five times more tweets than it was After Google gained access to Twitter data earlier this year, some were surprised by how few tweets were being indexed. The figure has since shot up; Google is now indexing 466% more tweets than four months ago, though 96% still go unindexed. I’m yet to […]

We Are Social’s Monday Mashup #266

Marketing challenges in Western Europe A poll by the Economist Intelligence Unit has explored the biggest challenges for marketers in Western Europe (France, Germany, UK) over the coming few years. It’s interesting is to see how each market has a different view of where its biggest challenges lie. While the shift to digital was important for all three, in Germany it […]

We moved the earth, for Cannes

We Are Social’s Cannesogram, an interactive cartogram based on Cannes Lions wins over the last decade, has now been updated with results from the 2015 Festival. Here, James Nester, Creative Director at We Are Social and Cannes Lions 2015 judge, talks through the new patterns it shows. The dust has settled in the Riviera. I’ve finished […]

#BBQHeroes: here to save your BBQ

BBQ season is nearly upon us. And what better way to enjoy your (chargrilled, in my case) burger with a dollop of Heinz Tomato Ketchup? For many of us all over the country, Heinz sauces transform a good BBQ into a great one. Smothered over our sausages and burgers, they are the heroes of outdoor […]

We Are Social’s Monday Mashup #265

UK consumers are influenced by online reviews like never before According to a recent survey from GfK, 54% of UK adults aged 16+ use online reviews to get product or service information. The results showed that 61% of all respondents aged 16-34 and 35-54 would seek review online before making a purchase. We were let […]

We Are Cannes Lions Winners

This week, many of the We Are Social team have been enjoying the sunshine, the parties and of course, the amazing creative work on display at Cannes Lions. And the week got even better on Tuesday, when we were delighted to hear that our work joined the impressive roster of agencies and brands highlighted as the world’s best at the festival, […]

Mobile is now more engaging than desktop

comScore has produced an infographic which captures mobile audience behaviours across smartphones and tablets, showing how Brits are using their devices. The research shows that mobile now accounts for 56% of all time spent on the Internet, compared to desktop’s 44%. A large proportion (81%) of time on mobile is spent using apps, with Google sites […]

We're proud to be shortlisted at Cannes

It’s been a big year for We Are Social, and we haven’t even hit the halfway point yet. So far, we’ve picked up multiple awards both for our work and for our overall performance as an agency, we’ve started working with a number of great new brands and we’ve continued to grow and expand our […]

Earth, according to Cannes Lions

I’m so excited to be in Cannes, judging the Cyber category this week. Ask anyone in adland, this is one of the most exciting festivals on Earth. And winning a Lion is one of Life’s Greatest Achievements. But there’s always a lot of talk about which countries perform best. So, as you may have read […]

We Are Social’s Monday Mashup #264

Brands are getting more social engagement than ever People are engaging with branded content more now than ever before. Analysis of over 100,000 brands by social analytics firm, Sharablee, found that engagement with branded content in the US rose 52% between Q1 2014 and Q1 2015. The study, which took into account Facebook, Twitter and […]

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