Our Insights

The massive proliferation of social media in recent years has changed marketers’ ability to understand their audiences. Even with basic tools, it’s now possible to develop insights into people’s thoughts, motivations and behaviours in ways that were prohibitively difficult or expensive even 10 years ago. Today’s post explains how you can start taking advantage of […]

We are spending more time using mobile apps than ever Our time spent using mobile apps has risen by 21 percent compared to last year, with music, fitness and social media apps amongst the highest climbers. Despite coming third to music and fitness categories regarding the time spent in apps, when it comes to app […]

Today, people all over Scotland have been travelling to their nearest polling station to decide whether they will remain part of the United Kingdom. We’ve seen debates between the Yes and No Campaigns ignite passion amongst people in the UK and beyond, and of course, as with every significant event in today’s society, people have […]

With myriad social media platforms available to brands, how should marketers choose which ones to be a part of? More importantly, how do you differentiate what you share on the different platforms? Today’s post shares 10 essential, practical tips that you can use to get the most out of Twitter, and explains the dos and […]

Apple Watch to feature social apps Following its grand unveiling last week, it has been revealed that Facebook, Yahoo, Pinterest and Twitter are among the companies already developing apps for Apple Watch. While certain features such as the ability to receive and act on Facebook notifications have been demonstrated, it has not yet been announced […]

A GlobalWebIndex study looked into Pinterest’s top markets worldwide, and discovered North America to be the biggest stronghold for the platform, where a third of adult internet users have a Pinterest account. Canada, Indonesia and South Africa follow closely with around 30% of internet users on Pinterest, while European countries including Germany, Poland and France […]

As part of We Are Social’s work with The World Federation of Advertisers, we’ve been exploring the factors that define best practice marketing in today’s connected age. Last month, we shared the marketing activities that the world’s top marketers believe are setting today’s gold standard, and what those particular brands do to succeed and stand […]

WhatsApp’s popularity continues to rise on a global level, with an increase from 16% of internet users on the app in 2013 to 24% in 2014. WhatsApp usage is greatest in the regions of Latin America, the Middle East and Africa, GlobalWebIndex reports. However, when analysing WhatsApp by country, Malaysia comes out top with 77% […]