Our Insights

For the 500,000 people who’ve been reading our recent reports on the state of Social, Digital & Mobile around the world, the next important question becomes: “What should my brand do to take advantage of these amazing opportunities?” To answer that question, and help marketers to translate interest and enthusiasm into action, we’re delighted to […]

Juventus launched a campaign that built an even stronger relationship between the football club and its international fanbase, bringing fans even closer to the matchday experience with #LoveJu – a sporting and social media first. #LoveJu stemmed from Juventus’ incredibly passionate supporters, who are always looking for a new way to show their dedication and […]

$19 billion for what? That’s the question we wanted to answer by digging into the data surrounding WhatsApp usage. We used our findings to create this infographic, which helps to explain why Facebook’s acquisition of the mobile messaging app will likely play an important role in its long-term strategy. We found that 70% of WhatsApp users […]

Twitter continues to grow in the US Twitter’s user base in the US is growing and, as of 2013, accounts for 17.6% of US internet users, expected to rise to 19.2% in 2014. Growth is slowing, however, with 2014’s expected user increase just 11.6% compared to 2013’s 19.4%. Users are maturing, too; a higher percentage […]

Sprout Social has published this infographic on the increasingly social nature of customers, and how brands are responding to them. The guys at Sprout have created the infographic to highlight certain findings from their Sprout Social Index. It draws attention to the rise in consumers engaging with brands on social media, and how brands seem […]

If you’re serious photographer, you need a big camera with a whopping lens, right? That’s the assumption many people make, so they follow the herd and head straight for a DSLR. Less bulky ‘mirrorless’ cameras aren’t even on the radar. As you may have read in Campaign, our job was to disrupt this purchase journey, […]

Campaign recently published this article by me looking at the new social media categories at Cannes and the concept of social thinking. They’ve been kind enough to let us reproduce it in full here: Social media recently overtook pornography as the number one activity on the web. (Stop press, get this onto the front page!) Armed […]

Twitter is growing strongly in the UK Twitter’s UK growth is set to continue at least until 2018, according to eMarketer. Growth is estimated at 13.4% in 2014, compared with 4.8% for rival Facebook, which means that almost half of the UK’s social networkers will be on Twitter by 2018. However, it is set to […]