News Mobile is driving the growth of social 2 May 2013 Tom Smith, founder of GlobalWebIndex, exclusively talks us through their latest research into social media usage around the world. We’ve been talking about the power of mobile for a long time. And there’s been much excitement in various markets around the world as we hit the inflection point of mobile becoming a more significant source […]
News We're proud to be social 1 May 2013 As you may have read in Campaign or The Drum, Graham Jenks and James Nester have joined us as our new Creative Directors in London. James and Graham’s 2012 campaign ‘The Gnome Experiment’ was the only UK campaign to win both Direct and Digital awards at the Cannes Lions in 2012. It was also the […]
News Deloitte's UK Media Consumer survey '13 30 Apr 2013 Deloitte have just released their 2013 UK Media Consumer survey which “provides a ‘reality check’ on how UK consumers, across the generations, interact with media and what their preferences might be in the future”. As the full report points out: It seems that there is a digital divide in the online population between the over […]
News We Are Social’s Monday Mashup #163 29 Apr 2013 New layout for pages on Facebook mobile Facebook has updated the way pages appear on mobile, citing a number of benefits for users and page owners. For the former, they note a ‘cleaner, simpler look’, with relevant information, such as photos and location, positioned alongside interaction buttons at the top of the page. These seem […]
News #Twitter4Brands 25 Apr 2013 Last week at The Tanks at London’s Tate Museum, I joined a crowd of 500 UK marketers at the #Twitter4Brands event, which aimed to explain how the platform can be used to help campaigns be more impactful. #Twitter4Brands was a powerful play by the UK Twitter team to establish Twitter as a credible, effective and […]
News A campaign not to be sneezed at 24 Apr 2013 One thing we love here at We Are Social is using the best of young British talent to produce some cool social media campaigns. Recently, our Red Bull team featured some amazing photographers in their Instagram campaign, and now the Kleenex team is looking for some talented young designers to help us re-vamp that household […]
News We Are Social’s Monday Mashup #162 22 Apr 2013 The value of a Facebook fan? The average value of a Facebook fan has risen by 28% to $174 since 2010, according to a study by Syncapse of 2,000 US residents in January and February 2013. The research compared fans and non-fans in a number of topics, including product spending, brand loyalty, propensity to recommend, […]
News #Music to Twitter’s ears 18 Apr 2013 Today, Twitter launched its new #Music app, which recommends tracks to music fans based on the artists they follow on the platform. #Music can be accessed online or as an iPhone app, available for download from the App Store. Currently, the service is only available in the US, Canada, the UK, Ireland, Australia and New Zealand. The […]
News Red Bull takes Instagram to the Streets 18 Apr 2013 We’re about half way through our Red Bull ‘Instagram Your Inspiration’ campaign and it’s an important milestone for us, as we launch the first ever We Are Social designed billboards, which have now gone live in five UK cities. For those who missed our last blog post about the campaign, here’s some background. To celebrate the launch of Red Bull […]
News We Are Growing. We Are Hiring. 16 Apr 2013 It’s been a busy 2013 so far – what with a US Presidential (re) inauguration, a new addition to the Vatican and a Royal baby on the way. But there are still 9 months to go, and here in the New York office of We Are Social, we’ve got a very busy year ahead. We’re […]
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