News Helping Papworth Trust in social media 25 Mar 2013 Caring for someone with a disability is challenging and comes with considerable demands that only those in comparable situations can truly appreciate. So, when we were approached by Papworth Trust, a charity that provides support and promotes equality for disabled and disadvantaged people, concerning a new Channel 4 series they were involved in, our interest […]
News Social Brands: From Ads To Added Value 21 Mar 2013 Social Brands Part 3 We concluded Part 2 of our Social Brands series with the assertion that the marketers who understand how to add value to people’s lives are best placed to build enduring relationships with communities. As with many aspects of marketing, this may seem like a statement of the obvious, but many marketers […]
News A social budget? Analysis of #Budget2013 20 Mar 2013 As you may have read in The Telegraph’s coverage of the UK’s 2013 budget announcement, we’ve done some social media analysis into the facts and figures, winners and losers. As we expected, it’s been a more social budget announcement than 2012, with 258,000 tweets on the subject already. In 2012, there were 138,500 tweets in total […]
News Peril, Opportunity & Optimism at SXSW 20 Mar 2013 It’s not everyday that you’ll be one of a crowd listening seriously to a guy telling you why our only chance of survival lies in colonizing Mars. But then again, this is what Austin’s SXSW is all about. A whirl of new ideas, bold imaginings and personal inspiration that each year magnetically draws in visitors […]
News SXSW by the numbers 20 Mar 2013 Adweek have put together a great infographic showing what went down at SXSW:
News Are you our next analyst intern? 20 Mar 2013 So you’re telling us you’re smart with data and would like to start a career in social media, but perhaps lack some hands-on experience? Maybe considering an internship to get you going? Come join our Research & Insights team in London! At We Are Social you will be able to work alongside (and learn from) analysts […]
News Nielsen's Mobile Consumer Report 19 Mar 2013 Nielsen have just released their Mobile Consumer Report. It’s got some interesting findings, so we thought we’d give you a summary. The current landscape Mobile phone ownership in both developed and high-growth countries has reached a critical mass, with no growth from the first half of 2012. The high rates of ownership are shown in […]
News We Are Social’s Monday Mashup #158 18 Mar 2013 Facebook ads on par with TV for FMCG According to those FMCG brands using Facebook, advertising on the network is as effective as its TV equivalent and offers a better return on investment. Nestle and General Mills both claimed they could trace a high percentage of sales to Facebook advertising after recent cross-platform campaigns; the […]
News Top Facebook Pages in the US, Feb ’13 15 Mar 2013 Following on from their UK report, Socialbakers have just released their top Facebook Pages in the US February 2013 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook, along with the top 3 most engaging individual posts from US pages this month. They’ve included […]
News Top Facebook Pages in the UK, Feb ’13 15 Mar 2013 Socialbakers have just released their top Facebook Pages in the UK February 2013 report. The report delivers the rankings of the most popular, engaging and responsive UK brand and media pages on Facebook, along with the top 3 most engaging individual posts from UK pages this month. They’ve included Global pages alongside local UK pages, […]
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