Our Insights

As you may have read in The Drum today, Instagram has revealed how its ads – or “sponsored posts” will look in users’ timelines. The example given by Instagram looks reassuringly similar to the posts you’d normally see on the platform, but with the ‘sponsored’ banner, obvious enough that you wouldn’t mistake them for user […]

Yesterday Vine, the six-second social video app, announced that it’s introducing two significant updates to the platform that are available to download today. The first, “Sessions”, allows you save your posts for later. You can now work on up to ten posts at a time and come back to any of them to carry on creating your […]

Did you know there are real tomatoes in each squeeze of Heinz Tomato Ketchup? Just like the bottle says, that lovely red stuff is grown, not made. Not everyone remembers this though. So, how did we remind mums and families that Heinz Tomato Ketchup is full of delicious tomatoes? Well, by getting the nation growing their own! […]

The growth of mobile use for UK internet and shopping The UK is becoming increasingly mobile as a market, after a study last week predicted that 57% of the country’s internet users will get online via a mobile in 2013, compared with 40% in 2012 and 20% in 2011. Once online, m-commerce is key for […]

Do you feel you could be achieving more in your career? Are you frustrated by the egos and silos that stop the best ideas coming to life? Do you wish you could work with more inspiring people who always try to find reasons why instead of reasons why not? Then it’s time we had a […]

This week, Twitter announced the long-awaited introduction of scheduled tweets to their Ad Products. This means that marketers using these services can choose a specific time and date for a Tweet to go live, up to a year in advance, just like we’ve been doing on Facebook for yonks. This new scheduling feature is available […]

Worldwide mobile connections to reach 6.6 billion this year The International Telecommunication Union (ITU), a UN agency no less, has released figures on the growth of mobile connectivity around the world. There are currently 2.7 billion people online, though increasing figures suggest that, by the end of 2013, mobile connections around the world will amount […]

Social media isn’t new. Television, quite frankly, is old. But, over the past year or so, the relationship between the two has becoming something different, and quite special. This week, Twitter announced that it’s collaborating with Nielsen to produce a new television rating metric based on tweets, affirming the growing strength of the relationship between […]