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We Are Social’s Monday Mashup #179

Google+ is 2nd most used social network worldwide GlobalWebIndex released figures last week about active users on various social networks, with a couple of surprising results. Perhaps most unexpected was the fact that Google+ came out as the second-most used network after Facebook, with 318.4 million active users. Comparing penetration of active users against all […]

Introducing team #wearesprinting

A mere three weeks ago we were asked if we would like to put a team forward to compete in the LGN annual Inter Advertising 5k run. We’ve never been ones to shy away from a challenge, so of course we said yes. 24hrs later and we had a strong team of 10 men and 10 […]

How people use Twitter on holiday

A useful infographic from Twitter and GlobalWebIndex looking at the habits of UK Twitter users on holiday:

Vote to see We Are Social at SXSW!

It may feel as though it’s only just happened (and in all seriousness, some of us have only just recovered) but already, SXSW Interactive is back on our agenda. After attending some incredible panels by the brightest minds in social media earlier this year, we’ve been inspired to get involved again in the 2014 event. […]

The 6 Ws of social content

Marketing Magazine recently published an article by me on social content strategy. They’ve been kind enough to let us reproduce it in full below: In 2013, brands are posting an average of 36 times per month on Facebook. Over a year that adds up to 432 posts. That’s a lot of content. With the average […]

We Are Social’s Monday Mashup #178

Social overtaking search for content discovery According to UK research presented in eMarketer, social is becoming an ever more important tool for locating content online. This was particularly true of 18-24 year olds – 43% of the internet users polled from said age group answered that they considered social more important than search for the […]

Siemens: The Manager's Call

As you may have read in Mashable, Digiday or Click Z, we’re working with The Siemens Graduate Program to help find the brightest minds across the world to enter its two-year development program, to train the Siemens managers of tomorrow. The SGP asked us to find a way to use social media to bring people from all regions of […]

Facebook opens up newsfeed competitions

As you may have seen in Marketing Week, last night Facebook announced a significant change in how promotions can be run through the platform. Instead of being restricted to running competitions on third party tabs, Facebook has confirmed that competition and promotion entry mechanics can now officially include liking a post, commenting on a post, […]

We Are Social’s Tuesday Tweakup #16

Young people prefer smartphones for social According to research presented in eMarketer last week, the smartphone is the device of choice for 18-34 year olds in social. When a sample of regular UK social media users were asked about which device they used for the bulk of their social activity, 54% of 18-34 year olds […]

Social Brands: Civic Marketing

Society increasingly expects brands to give back at least as much as they take, and as a result, CSR is moving higher up the executive agenda. However, many companies still think of CSR in terms of corporate philanthropy. Although this thinking is more constructive than the mere guilt avoidance that characterised too much CSR in […]

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