Blog - Page 146 of 191 - We Are Social USA

Neknominate spreads worldwide on social

For anyone who’s logged on to Facebook in the last month, the word Neknominate is likely to conjure up images of excessive alcohol consumption and increasingly ridiculous stunts. For those of you who haven’t heard about the latest (idiotic) craze to hit our newsfeeds, Neknominate originated several years ago in the UK where it was called #neckandnominate […]

We Are Social’s Monday Mashup #202

The importance of mobile to Twitter The importance of mobile in social is well documented; however, it seems that it is even more integral to Twitter than Facebook. Facebook sees a higher average time spent per user per month than Twitter on both desktop (6 hours 24 minutes) and mobile (7:43), though the difference between […]

The Great Agency Adventure

Hello. My name is Steve Taylor and I’m a Copywriter. On December 1st, I set out on a 14-month journey across the United States dubbed The Great Agency Adventure. Plying my craft at a new agency every month, my goal is to discover what it means to be a creative in this crazy world we […]

The state of Google+

Google launched Google+ in 2011. It’s a social network that marketers and agencies haven’t exactly rushed to use. So, almost three years after its introduction, we decided to analyse its growth. We looked at registered users, people who use it actively (i.e. people who interact with content in the stream, by sharing or creating it), […]

Beats by Dr. Dre: The Beats Pills

We’ve been working with US headphone giants Beats by Dr. Dre for almost a year now across four of our global offices, New York, London, Paris and Munich – and here in Europe we’re celebrating the wrap of our first major campaign for the brand: The Beats Pills. The Beats Pills characters were created by Beats in conjunction […]

We Are Social’s Monday Mashup #201

Social posts by friends affect purchase behaviour Social media really does affect purchasing decisions, according to January 2014 polling by eMarketer. This is true of millennials in particular, with 68% of 18-34 year olds surveyed stating that they were influenced to buy products at least somewhat by their friends’ posts. The same was true of […]

We Are Social makes Ad Age Agency A-List

This week, we were delighted to hear that we’d been named as runner up in Ad Age’s International Agency of the Year. The award recognises just three international agencies as having produced amazing work, with great financial results and huge potential for more. We’re incredibly proud of our team for this achievement. This news comes […]

Social, Digital & Mobile in Europe in 2014

We’re delighted to announce the latest in We Are Social’s series of Social, Digital & Mobile Worldwide reports, this time with more than 250 pages of stats and behavioural indicators for 40 countries across Europe. We featured a number of these countries in our global report just a month ago, but as you’ll see in […]

What Facebook will look like in 10 years

As Facebook celebrates its tenth anniversary, I was asked by Marketing to predict how the social network may look in a decade’s time. They’ve been kind enough to let us reproduce it in full below: In a recent conversation with my teenage niece, I boasted that I had over 1,000 friends on Facebook. She looked […]

Facebook at 10: It's now a mobile business

The Drum recently published this article by me about Facebook’s evolution into a mobile business. They’ve been kind enough to let us reproduce it in full below: Today, Facebook turns 10 years old – and what a 10 years it’s been for the world’s leading social media platform. From its early roots as an emerging […]

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