Our Insights

So, it’s that hairy lipped time of year again! As you may have read in The Drum or The Marketing Blog, we’re working with HP Sauce UK to launch a Facebook campaign to support men’s health charity, Movember, that kicks off tomorrow. Over the last few weeks, the team here at We Are Social has […]

Nielsen have released this infographic looking at the the full picture of Twitter & TV, as part of the launch of their Twitter TV Ratings service.

Twitter now the most important social network for US teens Twitter has replaced Facebook as the most important social network for US teens, according to a survey of thousands. Of those questioned in Autumn 2013, 23% said that Facebook was the most important social network to them, down from 33% in Spring 2013 and 42% […]

As you may have read in The Drum today, Instagram has revealed how its ads – or “sponsored posts” will look in users’ timelines. The example given by Instagram looks reassuringly similar to the posts you’d normally see on the platform, but with the ‘sponsored’ banner, obvious enough that you wouldn’t mistake them for user […]

Did you know there are real tomatoes in each squeeze of Heinz Tomato Ketchup? Just like the bottle says, that lovely red stuff is grown, not made. Not everyone remembers this though. So, how did we remind mums and families that Heinz Tomato Ketchup is full of delicious tomatoes? Well, by getting the nation growing their own! […]

The growth of mobile use for UK internet and shopping The UK is becoming increasingly mobile as a market, after a study last week predicted that 57% of the country’s internet users will get online via a mobile in 2013, compared with 40% in 2012 and 20% in 2011. Once online, m-commerce is key for […]

As you may have read in The Metro or The Drum, it’s been a bad day for British Gas. As of just after 3pm this afternoon, it had received a remarkable 11,500 tweets using its #AskBG hashtag. A triumphant social media campaign? Unfortunately not. It began today when British Gas decided to conduct a Twitter Q&A with […]

Do you feel you could be achieving more in your career? Are you frustrated by the egos and silos that stop the best ideas coming to life? Do you wish you could work with more inspiring people who always try to find reasons why instead of reasons why not? Then it’s time we had a […]