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We Are Social’s Monday Mashup #198

Instant messaging apps drive decline of SMS in the UK The number of text messages sent in the UK dropped by 7bn to 145bn in 2013, this figure is forecast to fall again in 2014 to 140bn. Instant messaging has been highlighted as the reason for the first decline in texting in the UK since texting was invented. […]

We Are Social CDs in state of shock

Last year, We Are Social’s Creative Directors in London, Graham Jenks and James Nester, were ranked the UK’s number 1 most awarded creatives. But this year, they are ranked at number 2 in the UK according to The Directory Big Won rankings. We are slowly coming to terms with this news. After soul-searching and time […]

We Are Social’s Monday Mashup #197

Mobile internet usage is massive in Western Europe According to eMarketer research, nearly half of all Western European mobile users will access mobile internet at least once a month in 2014. That figure is up from 40.0% in 2013, expected to rise to 66.0% by 2017. Scandinavia looks set to lead the way in 2014, […]

Facebook scraps Sponsored Stories

Yesterday, Facebook announced that on the 9th April it will say goodbye to Sponsored Stories. Since being introduced in 2011, the format – which suggests pages a user might Like based on their friends’ interactions with a sponsored page – have come under a lot of scrutiny. It’s been a bumpy ride, from general user […]

Social, Digital & Mobile Worldwide in 2014

The astonishing growth of all things digital continues to gather pace around the world, as We Are Social’s new Social, Digital & Mobile Worldwide report on the key social, digital and mobile stats from around the world demonstrates. It should come as little surprise that much of this growth is being fuelled by connected mobile […]

Beat the winter blues with Get Well Soup

It’s back, to cheer up the nation! For the fourth time, we’re working with Heinz to help Facebook users cheer up their friends and family with a personalised can of Heinz Soup. Our Get Well Soup campaign for Heinz has been a huge success since it first launched in 2010, so once again we’ve brought […]

We Are Social’s Monday Mashup #196

Over three quarters of US online adults use social networks Research by Pew Internet has found that 73% of online US adults now use social networking in some form. Facebook is the predominant platform, with 71% of all online adults having a presence in 2013, up from 67% in 2012. Interestingly, Pinterest (21%) was more […]

This was 2013 on social media

A great video from by Steven Van Belleghem looking at what happened in social media in 2013:

10 Trends for 2014

Our friend Dan Calladine, Head of Media Futures at Aegis Media, has kindly agreed to share his 10 Trends for 2014 with us.

A #BigThankYou from Tesco

If you’ve got a flair for the dramatic and have always wanted to thank your loved ones at Christmas in a rather elaborate way, Tesco’s latest social media campaign might be exactly what you need. The superstore has launched the #BigThankYou campaign – a series of short video clips that can be shared with friends […]

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