A week of launches: Samsung and Apple 11 Sep 2013 It’s been a busy few days in the world of tech product launches. Last week, Samsung unveiled its highly anticipated Galaxy Gear smartwatch, then last night, Apple revealed its upgrade on last year’s best selling iPhone 5 – the iPhone 5s, as well as the ‘budget’ iPhone 5c. We examined the social conversation around each […]
Are you a #BBaddict? 10 Sep 2013 Audiences and critics alike are heralding AMC’s Breaking Bad as one of the all-time great TV series. The sixth season of the Emmy® Award-winning drama returned to US screens for its final eight episodes this month. And the show’s millions of fans are showing no sign of addiction remission for Walter White (Bryan Cranston), Jesse […]
Mashup We Are Social’s Monday Mashup #179 9 Sep 2013 Google+ is 2nd most used social network worldwide GlobalWebIndex released figures last week about active users on various social networks, with a couple of surprising results. Perhaps most unexpected was the fact that Google+ came out as the second-most used network after Facebook, with 318.4 million active users. Comparing penetration of active users against all […]
Introducing team #wearesprinting 6 Sep 2013 A mere three weeks ago we were asked if we would like to put a team forward to compete in the LGN annual Inter Advertising 5k run. We’ve never been ones to shy away from a challenge, so of course we said yes. 24hrs later and we had a strong team of 10 men and 10 […]
How people use Twitter on holiday 5 Sep 2013 A useful infographic from Twitter and GlobalWebIndex looking at the habits of UK Twitter users on holiday:
Vote to see We Are Social at SXSW! 4 Sep 2013 It may feel as though it’s only just happened (and in all seriousness, some of us have only just recovered) but already, SXSW Interactive is back on our agenda. After attending some incredible panels by the brightest minds in social media earlier this year, we’ve been inspired to get involved again in the 2014 event. […]
The 6 Ws of social content 3 Sep 2013 Marketing Magazine recently published an article by me on social content strategy. They’ve been kind enough to let us reproduce it in full below: In 2013, brands are posting an average of 36 times per month on Facebook. Over a year that adds up to 432 posts. That’s a lot of content. With the average […]
Mashup We Are Social’s Monday Mashup #178 2 Sep 2013 Social overtaking search for content discovery According to UK research presented in eMarketer, social is becoming an ever more important tool for locating content online. This was particularly true of 18-24 year olds – 43% of the internet users polled from said age group answered that they considered social more important than search for the […]
Siemens: The Manager's Call 29 Aug 2013 As you may have read in Mashable, Digiday or Click Z, we’re working with The Siemens Graduate Program to help find the brightest minds across the world to enter its two-year development program, to train the Siemens managers of tomorrow. The SGP asked us to find a way to use social media to bring people from all regions of […]
Facebook opens up newsfeed competitions 28 Aug 2013 As you may have seen in Marketing Week, last night Facebook announced a significant change in how promotions can be run through the platform. Instead of being restricted to running competitions on third party tabs, Facebook has confirmed that competition and promotion entry mechanics can now officially include liking a post, commenting on a post, […]
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