News Most Contagious 2012 13 Dec 2012 Contagious rounds up the landmark events, movements and socio-economic shifts that have shaped the last year and flag up key trends for 2013 in their Most Contagious 2012 report. Here are the key trends in short: Movements / Evolution and Empowerment Purpose / Playing a Role in Society Marketing as Service Design / Utility Not […]
News Facebook's UK audience: Insights 13 Dec 2012 Facebook have just released this nice video looking at how British people are spending their time on Facebook:
News Lenovo chooses We Are Social 12 Dec 2012 As you may have read in Adweek, MediaPost, Campaign or Campaign Asia last week, we’re delighted to announce that Lenovo has selected We Are Social as its global social media agency of record. The Lenovo team picked We Are Social following a four-way competitive pitch. Commenting on our appointment, Rod Strother, director, digital and social […]
News Top Facebook Pages in the UK, Nov ’12 11 Dec 2012 Following on from their US report, Socialbakers have just released their top Facebook Pages in the UK November 2012 report. The report delivers the rankings of the most popular, engaging and responsive UK brand and media pages on Facebook, along with the top 3 most engaging individual posts from UK pages this month:
News We Are Social's Monday Mashup #145 10 Dec 2012 The majority of social media roles at brands are part time A study entitled “Structuring a Social Media Team” has found that 65% of those working in social media for brands and charities do so on top of other duties. The research, also found that social media budgets have not increased across most companies in […]
News Top Facebook Pages in the US, Nov ’12 10 Dec 2012 Socialbakers have just released their top Facebook Pages in the US November 2012 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook, along with the top 3 most engaging individual posts from US pages this month:
News The Nielsen Social Media Report 2012 6 Dec 2012 Nielsen have just released their 2012 Social Media Report: The headline findings are: What’s driving the continued growth of social media? Mobile – More people are using smartphones and tablets to access social media Proliferation – New social media sites continue to emerge and catch on How is consumer usage of social media evolving? The […]
News 4 Things Brands & Bloggers Should Know 5 Dec 2012 Social Media Today recently carried the following piece from me, looking at how the regulatory environment in the U.S. affects bloggers and brands alike. Every marketing or public relations executive has a story about working with an ornery or unethical blogger. Sadly, in this age of media relations, it’s par for the course and it’s […]
News We Are Social's Monday Mashup #144 3 Dec 2012 Social ad spend set to double in the next four years Advertising spend on social networks is expected to reach $9.2 billion by 2016, according to new research from BIA/Kelsey. This figure is twice the current spend of $4.6 billion this year. The majority of the ad spend will go toward display ads, but the biggest […]
News The Evening Standard on We Are Social 29 Nov 2012 Robin and I were recently interviewed by Gideon Spanier from London’s Evening Standard, who have kindly let us republish the article below. As Gideon says, We Are Social would not have been possible until a few years ago, but it would also not be possible without all the incredibly talented and hard-working people who are […]
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