Instagram Video: Famous for 15 seconds? 20 Jun 2013 We know everybody has been talking about video, but this time we’re specifically talking about the rise of social short-form video. Here are a few examples from the past year: the rising success of new sites and blogs embedding video to drive huge spikes of traffic, users spending a staggering 24 billion minutes a month […]
Get Wiggling for Wimbledon 20 Jun 2013 http://www.youtube.com/watch?v=E6xLwqaaDwI Wimbledon is nearly upon us and this can only mean one thing… It’s time to get your Wimbledon Wiggle on! Us Brits can sometimes be a bit reserved when it comes to celebrating, so when evian asked us to help them inject some Live young spirit into this year’s Wimbledon tournament while driving loads […]
Top Facebook Pages in the US, May ’13 18 Jun 2013 Following on from their UK report, Socialbakers have just released their top Facebook Pages in the US May 2013 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook, along with the top 3 most engaging individual posts from US pages this month. They’ve included […]
Top Facebook Pages in the UK, May ’13 18 Jun 2013 Socialbakers have just released their top Facebook Pages in the UK May 2013 report. The report delivers the rankings of the most popular, engaging and responsive UK brand and media pages on Facebook, along with the top 3 most engaging individual posts from UK pages this month. They’ve included Global pages alongside local UK pages, […]
Mashup We Are Social's Monday Mashup #168 17 Jun 2013 Listening and responding in social media is vital to protect sales According to McKinsey, an unnamed telecoms brand found that negative online buzz hurt signups by 8%, effectively off-setting any gains from their entire TV spend. It underscores a really important point: it is quite literally pointless to put money into TV advertising if you […]
Working with Clear Channel at Cannes 13 Jun 2013 As you may have read in Campaign, we’re thoroughly excited to be working together with Clear Channel Outdoor at this year’s Cannes Lions, on a series of Twitter-based debates exploring creativity in the modern world. Every day throughout the festival we’re inviting two influencers to lead a debate about a topic on their own Twitter […]
Vine – the good, the bad and the ugly 12 Jun 2013 The Wall recently carried the following article from me, commenting on the rise of Vine and how brands are beginning to use the platform. There have been various battles to try and win the short form video war over the last few years. We’ve seen a number of platforms have a stab at it; Viddy, […]
Android tightens mobile dominance 11 Jun 2013 Tom Smith, founder of GlobalWebIndex, exclusively talks us through their latest research into mobile and tablet usage trends around the world, showing that Android rules the smartphone market and will very soon become dominant in tablets too. We all know that content is device neutral – great content just wants to be found after all. […]
Mashup We Are Social’s Monday Mashup #167 10 Jun 2013 Social media the most common use of smartphones and tablets Social media is the most common use of smartphones and tablets, according to Nielsen. Smartphone users spend on average 9 hours and 6 minutes on social networks per month, compared to 3 hours and 41 minutes on iPad. The next most common behaviour is watching […]
Tired of London, Tired of Brands 7 Jun 2013 Since 2012, London has been on a high. Social became the layman’s commentary box as the Jubilee and Olympics propelled London love to new heights. London is still riding on the wave, and brands are working out how to capitalize on it, particularly through social media. London-born brands are keen to exploit their own stories […]
Stay up to date Subscribe to our blog for hot takes on social and internet culture. You can unsubscribe at any time. First Name*Last Name*CompanyEmail* Consent* By ticking this box, I confirm that I have read and accept We Are Social Inc.'s privacy policy and consent to the personal data that I have submitted to be processed by We Are Social Inc. to contact me.*