Blog - Page 150 of 191 - We Are Social USA

Social Media Shopping: Rise of Polyvore

RichRelevance analysed nearly seven hundred million online shopping sessions and came to a stunning conclusion – Polyvore is the second most important social source of traffic to ecommerce websites after Facebook:

Mobile strategy: Native vs. Responsive?

Marketing Magazine recently published an article by me on the difference between Native Mobile and Responsive Web. They’ve been kind enough to let us reproduce it in full below: Since the introduction of the smartphone, the battle has raged as to which is the best solution: mobile app or mobile web? The simple answer is […]

Managing Complaints in Social Media

At some point, almost every marketer will have to deal with someone saying bad things about their brand in social media, regardless of whether the brand actively manages its own social presence. This can be as simple as someone tweeting that they hate the music in the brand’s new TV commercial, but it might be […]

We Are Social’s Monday Mashup #192

Twitter’s user base skewing younger Twitter, a network with a traditionally ‘older’ user base, has come out as skewing younger than both Facebook and LinkedIn, according to a new piece of research by comScore. Globally, 32.3% of Twitter’s desktop users are aged 15-24, compared with 28.9% on Facebook and 21.4% on LinkedIn. The difference on […]

UK business use of social media

Some really interesting data on UK businesses use of social media recently released by the Office for National Statistics in the form of this infographic:

Facebook decreases organic reach

A year ago we analysed how the reach of brands’ content on Facebook was decreasing – the same content reached less people than in previous months. Then, yesterday, AdAge revealed details of a sales deck distributed by Facebook, declaring its own strategy regarding paid media. According to the deck, it will become more important for […]

The Value of the Second Screen

A useful infographic from Wowza looking at the value of the second screen:

Making sport and social media history

This year, BNP Paribas wanted to celebrate its 40 year partnership with Roland Garros, The French Open, with an amazing social media campaign. We decided this should be something that was different and genuinely innovative, that would translate globally and show BNP Paribas’ support for tennis. The solution was Tweet & Shoot. A first in […]

We Are Social’s Monday Mashup #191

Instagram posting an ad a day Instagram is now seeing roughly one advertised post per day, with big brands involved, from General Electric and Levi’s to Lexus and Ben & Jerry’s. According to Nitrogram, sentiment seems to be changing, too: since the first ever post by Michael Kors, when the positive/negative split was around 50%, […]

Jaguar emerges #FromTheShadows

When it comes to sheer power and pulse-quickening performance, the new F-TYPE Coupé certainly holds no prisoners. So ahead of its drama-filled global unveil at the Los Angeles Auto Show, we were handed the challenge of devising a socially-led launch campaign worthy of Jaguar’s most dynamically capable, performance-focused, production car ever. With such a high-profile […]

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