Blog - Page 151 of 188 - We Are Social USA

Snapchat introduces Stories

Today Snapchat revealed a new feature; Snapchat Stories. It’s a bit like the equivalent of a Facebook newsfeed, but with a Snapchat twist. You take a series of photos or videos, add the necessary captions and /or graffiti, after which they’ll appear in all of your friends’ newsfeeds where they can be viewed repeatedly for […]

We Are Social’s Monday Mashup #182

Facebook adds four times the purchase intent of TV alone Confectionery giant Mondelez has discovered with its Creme Egg Facebook activity that the social network adds four times the purchase intent of marketing than through TV alone. As an FMCG brand that requires high reach within specific sectors, they used targeted advertising on posts to […]

The Greatest Social Media Pub Quiz Ever

It’s Social Media Week. And, as we ARE social, we’ve been busy getting involved. On Tuesday evening, we held “The Greatest Social Media Pub Quiz in the World”, following up on last year’s successful event. Of course, while it’s all a bit of fun, Social Media Week is actually a very serious learning experience. So […]

Infuriating & pleasing: Apple iOS 7

As you may have read in CNET or The Telegraph, last week we examined conversation around the launch of Apple’s latest software release, iOS7. With over five million people talking about iOS 7 on its release last week and subsequently it trending on Twitter for several days thereafter, Apple underlined its unique position as a […]

We Are Social’s Monday Mashup #181

What do advertisers really think about Facebook? Ad Age recently took a look at how Facebook has changed from an experimental ad channel to a mature part of the media mix for marketeers, and in news that should surprise no-one, the number who say they advertise on Facebook has sharply increased. A survey of 1,200 […]

Showdown: #KittenCamp vs We Are Social

Ahead of Robin Grant’s epic showdown at #KittenCamp tomorrow evening as part of Social Media Week London, we asked VAN’s chief word sharer and love spreader, Will Cooke, to give us the lowdown on what it’s all about. Picture the scene… two men stand on a small stage in the cellar of a London bar; […]

Content, Context or Distribution?

It’s coming to the end of conference season in London, before the dark winter descends, budgets run thin and we all hunker down at our desks wincing when someone mentions how many weeks it is until Christmas (14). The balmy summer of 2013 and its endless supply of salty canapés and agencies presenta-pitching from podiums […]

The tragedy of disaster marketing

Marketing Magazine recently published an article by me on using tragedy as content. They’ve been kind enough to let us reproduce it in full below: 12 years ago, two planes were hijacked and flown into the World Trade Centre in New York, collapsing both towers. A plane was also crashed into the Pentagon, and a […]

We Are Social’s Monday Mashup #180

Facebook tests autoplay videos Facbeook has begun testing videos that play automatically in the newsfeed when a user scrolls past them. The system, which will be available to a small number of US Android users, does not include automatic audio; sound is enabled by clicking on the clip. It’s believed that the update is in […]

We Are at Social Media Week London

Social Media Week London is fast approaching, and this year the We Are Social team will be running, or taking part in, three awesome events. Here’s the lowdown of when and where to find us and how you can get involved. The Greatest Social Media Pub Quiz in the World Tuesday 24th September, 6.30pm Last […]

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