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We Are Social’s Monday Mashup #166

Smartphone usage hits 50% in 6 countries eMarketer research has found that, in 2012, the percentage of mobile phone users with smartphones hit 50% in the UK, Norway, Sweden, South Korea, Australia and the USA, where the figure of 50.1% amounted to a year-on-year increase of 11 percentage points, up from 39.1% in 2011. Other […]

How Cool Brands Stay Hot

Millennials. Even more, 18 to 24-year-old millennials. The enigmatic generation that everyone wants a part of but few truly understand. They are the future… but how do we engage them? We were lucky enough to attend Youth Marketing Strategy, a conference that focuses on learning how to effectively access and engage the youth market, mainly […]

Mary Meeker’s Internet Trends 2013

The legendary Mary Meeker presents a yearly look at internet trends, with this year’s presented at the D11 conference. You can see her deck below and a video of her complete presentation below that.

The Xbox One: Socialising entertainment

The Wall recently carried the following article from me, commenting on Microsoft’s Xbox One announcement and its likely effects on the industry. The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to […]

We Are Social's Tuesday Tweakup #15

Teens on Social Media The Pew Research Center has released some interesting research into teens on social media. The major story that the press has taken from the research is that teens are supposedly tiring of Facebook, with many citing boredom due to “drama” and an ever-increasing adult presence. However, it should be noted that teens […]

All aboard the Yahoo acquisition train

The Wall recently carried the following article from me, commenting on Yahoo’s recent acquisition of Tumblr. Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and […]

Watch Tsonga take on Twitter [live]

As those of you who read my blog post about our ‘Tweet & Shoot’ campaign, or those who’ve seen today’s coverage in Adweek or Co.CREATE will know, Jo-Wilfried Tsonga is now live on court, fielding serves from a robot being controlled by users through Twitter. You can watch the action live, or if you’re interested, […]

An inspiring week for Jaguar

The three day design festival which is Clerkenwell Design Week kicked off yesterday, and with more architects per square mile than anywhere else on the planet, you can really feel the buzz here in EC1 (We Are Social’s London office is bang smack in the middle of the whole thing in St. John’s Square). With a […]

We Are Winning @ The Revs

Last Friday we had the privilege of attending the Rev Awards at The Grosvenor, where we were proud to pick up two awards! Despite being up against some very stiff competition, our Get Well Soup campaign for Heinz won both Best Social Campaign of the Year and Best Engagement Campaign of the Year. We were also shortlisted for the overall […]

We Are Social’s Monday Mashup #165

Exposure to car brand tweets increases brand consideration Research produced by Twitter into 1800 UK Twitter users has found that those exposed to a tweet by an automotive brand are more likely to visit their website, search for an auto-brand or engage in ‘lower-funnel’ activities, including registering for a test drive and locating a dealership. […]

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