Blog - Page 153 of 187 - We Are Social USA

Facebook video ads: Look who’s watching

The Wall recently carried the following article from me, commenting on the rumoured launch of Facebook’s video ads. When Facebook-owned Instagram revealed its Video platform in June, some sharp observers instantly noted how convenient it was that the clip length was set at 15 seconds – an established ad-length in the TV world. Rumours have […]

We Are Social’s Monday Mashup #175

Time spent on digital media set to surpass TV, mobile to overtake desktop According to eMarketer research, 2013 will see the average US adult spend more time on digital media than watching TV. Digital media, which includes being online on a laptop or desktop, or using non-voice mobile features, will account for 5h:9m of the […]

We Are PRWeek's No. 1 Digital Agency

We’ve had one hell of a year here at We Are Social. In the last 12 months we’ve turned five, launched a paid media offering, brought on board a Global COO, and here in London, a Head of Strategy, an Editorial Director and the UK’s most awarded creative directors. We’ve picked up some incredible clients, […]

Social Brands: Listen and Learn

As we saw in a previous post in this Social Brands series, marketing is all about creating mutually beneficial exchanges of value. The nature of that value exchange will vary between brands and audiences and over time, but in order for marketers to deliver maximum value to their brands, it holds that they need to […]

Next Generation Media

Our friend Dan Calladine, Head of Media Futures at Aegis Media, has kindly agreed to share his latest Next Generation Media Quarterly with us.

We Are Social’s Monday Mashup #174

Mobile social networking on the increase Unsurprisingly, mobile social networking is continuing to account for a larger and larger percentage of social networking as a whole. In fact, between 2013 and 2017 in the UK this is expected to increase from 65.0% to 84.6%. Children lie about their age to access social networks According to […]

We Are Social. We Are Neon

As is now our annual tradition, this time last week all 110 of us here at We Are Social London were at Lovebox celebrating our 5th birthday (for the 2nd time). It was epic. We were neon. Here’s to the next five years…

Top Facebook Pages in the US, June ’13

Following on from their UK report, Socialbakers have just released their top Facebook Pages in the US June 2013 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook, along with the top 3 most engaging individual posts from US pages this month. They’ve included […]

Top Facebook Pages in the UK, June ’13

Socialbakers have just released their top Facebook Pages in the UK June 2013 report. The report delivers the rankings of the most popular, engaging and responsive UK brand and media pages on Facebook, along with the top 3 most engaging individual posts from UK pages this month. They’ve included Global pages alongside local UK pages, […]

Getting #BehindTeamSky with Jaguar

A week ago, as the 100th Tour de France was in its final stages, the impossible looked as though it could be repeated for the second time in as many years – a Brit, riding for Team Sky, stood a chance of winning the Yellow Jersey and claiming professional cycling’s biggest prize. As the official […]

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