Our Insights

Ever since ‘that’ biscuit post dominated Superbowl social media, taking brands into real-time conversations has shot to the top of the ‘can we…’ client-request-list. So, as a home-ground sporting event with a home-grown talent eying victory, Wimbledon was always going to be a prime target for a bit of branded agile posting. But just shouting […]

Half the UK population on social networks in 2013 During 2013, half of the entire UK population will be on social networks, according to estimates by eMarketer. This is set to increase each year at least until 2017, at which point the figure will sit at 55.6%. Interestingly, the growth will be fuelled mostly by […]

It’s been 5 years since We Are Social opened its doors in London – and just over 3 here in Sydney. In that time we’ve grown a lot; we now have 8 offices and over 340 passionate social specialists worldwide, with over 40 here in Sydney. And we’re still growing. This is why we need […]

Last week, we published a snippet of our social media research in Marketing (you may have seen the resultant coverage in the Daily Mail, The Metro, CNET or ABC News, amongst others). It looked at the launches of four major mobile handsets over the last 12 months – the Apple iPhone 5, Samsung Galaxy S4, Blackberry […]

The Wall recently carried the following article from me, commenting on Keith Weed’s thoughts on sustainability. On Tuesday, I listened to Unilever’s CMO, Keith Weed, speak at the ISBA Annual Lunch, with a focus on sustainability. Weed described business as being at a crossroads. He said that we need to promote growth, but this needs […]

Social more important than keywords for high Google rankings Searchmetrics’s Rank Correlation 2013 study has discovered that strong social presences correlate to a high ranking on Google. The correlation coefficient, a stat used to measure how close the relationship is between two factors, shows that Google +1s are, unsurprisingly, the most strongly related to a […]

Are you a naturally curious researcher with a passion for data? Is the highlight of your day discovering new social measurement tools? Does debating engagement formulas light your lamp? Can you see yourself data storytelling to peers and clients? If so, you might just be the kind of dynamic analytics professional we’re looking for to […]

For the past few decades, marketing has been dominated by a mass-media paradigm. During that time, we’ve defined the ‘best’ marketing as that which makes the most efficient use of broadcast media, and as a result, we’ve spent decades perfecting an approach that’s all about reducing the cost of interrupting people. The result is communications […]