We Are Winning @ The Revs 21 May 2013 Last Friday we had the privilege of attending the Rev Awards at The Grosvenor, where we were proud to pick up two awards! Despite being up against some very stiff competition, our Get Well Soup campaign for Heinz won both Best Social Campaign of the Year and Best Engagement Campaign of the Year. We were also shortlisted for the overall […]
Mashup We Are Social’s Monday Mashup #165 20 May 2013 Exposure to car brand tweets increases brand consideration Research produced by Twitter into 1800 UK Twitter users has found that those exposed to a tweet by an automotive brand are more likely to visit their website, search for an auto-brand or engage in ‘lower-funnel’ activities, including registering for a test drive and locating a dealership. […]
Yahoo to buy Tumblr for $1.1 billion 20 May 2013 As has been rumoured for the last few days, Yahoo is set to purchase Tumblr in a $1.1 billion all-cash deal, which has been announced in blog posts by both parties. First of all, Yahoo CEO Marissa Mayer announced the move, using the provocative image above in her post and discussing the various improvements that […]
Tweeting Jo-Wilfried Tsonga to Victory 20 May 2013 Last Wednesday, after several weeks of hard but gratifying work, the team here at We Are Social in Paris served up one of our most groundbreaking campaigns to date. As you may have read in Creativity, Campaign or Creative Review last week, we’re working with BNP Paribas to help train Jo-Wilfried Tsonga, French No. 1 […]
Next Generation Media 16 May 2013 Our friend Dan Calladine, Head of Media Futures at Aegis Media, has kindly agreed to share his latest Next Generation Media Quarterly with us.
Top Facebook Pages in the UK, April ’13 16 May 2013 Following on from their US report, Socialbakers have just released their top Facebook Pages in the UK April 2013 report. The report delivers the rankings of the most popular, engaging and responsive UK brand and media pages on Facebook, along with the top 3 most engaging individual posts from UK pages this month. They’ve included […]
Top Facebook Pages in the US, April ’13 14 May 2013 Socialbakers have just released their top Facebook Pages in the US April 2013 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook, along with the top 3 most engaging individual posts from US pages this month. They’ve included Global pages alongside local US pages, […]
Mashup We Are Social’s Monday Mashup #164 13 May 2013 Half of Facebook post reach happens in the first half hour Research by Socialbakers has revealed that 50% of the reach of a Facebook page’s posts occurs in the first half hour, and 80% in the first 3 hours. The below chart, based on a sample of 1,000 posts, displays the real-time minute-by-minute increase in […]
#WeAreTheChampions 10 May 2013 Apologies for the photoshopping! After finishing a respectable 3rd in their first full season, We Are Social’s new-look five-a-side football squad were primed and ready for anything that could be thrown at them. The 2013-2013 season brought many new challenges: The new territory, new players (and most importantly a new local pub) should have made […]
How do we spend our time online? 9 May 2013 A great infographic looking at how we spend our time online. You may be surprised….
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