Blog - Page 157 of 182 - We Are Social USA

Social Brands: From Ads To Added Value

Social Brands Part 3 We concluded Part 2 of our Social Brands series with the assertion that the marketers who understand how to add value to people’s lives are best placed to build enduring relationships with communities. As with many aspects of marketing, this may seem like a statement of the obvious, but many marketers […]

A social budget? Analysis of #Budget2013

As you may have read in The Telegraph’s coverage of the UK’s 2013 budget announcement, we’ve done some social media analysis into the facts and figures, winners and losers. As we expected, it’s been a more social budget announcement than 2012, with 258,000 tweets on the subject already. In 2012, there were 138,500 tweets in total […]

Peril, Opportunity & Optimism at SXSW

It’s not everyday that you’ll be one of a crowd listening seriously to a guy telling you why our only chance of survival lies in colonizing Mars. But then again, this is what Austin’s SXSW is all about. A whirl of new ideas, bold imaginings and personal inspiration that each year magnetically draws in visitors […]

SXSW by the numbers

Adweek have put together a great infographic showing what went down at SXSW:

Are you our next analyst intern?

So you’re telling us you’re smart with data and would like to start a career in social media, but perhaps lack some hands-on experience? Maybe considering an internship to get you going? Come join our Research & Insights team in London! At We Are Social you will be able to work alongside (and learn from) analysts […]

Nielsen's Mobile Consumer Report

Nielsen have just released their Mobile Consumer Report. It’s got some interesting findings, so we thought we’d give you a summary. The current landscape Mobile phone ownership in both developed and high-growth countries has reached a critical mass, with no growth from the first half of 2012. The high rates of ownership are shown in […]

We Are Social’s Monday Mashup #158

Facebook ads on par with TV for FMCG According to those FMCG brands using Facebook, advertising on the network is as effective as its TV equivalent and offers a better return on investment. Nestle and General Mills both claimed they could trace a high percentage of sales to Facebook advertising after recent cross-platform campaigns; the […]

Top Facebook Pages in the US, Feb ’13

Following on from their UK report, Socialbakers have just released their top Facebook Pages in the US February 2013 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook, along with the top 3 most engaging individual posts from US pages this month. They’ve included […]

Top Facebook Pages in the UK, Feb ’13

Socialbakers have just released their top Facebook Pages in the UK February 2013 report. The report delivers the rankings of the most popular, engaging and responsive UK brand and media pages on Facebook, along with the top 3 most engaging individual posts from UK pages this month. They’ve included Global pages alongside local UK pages, […]

The Social Promoter Score

Luke Brynley-Jones is the founder of Our Social Times and is hosting #Measure13, a two-day conference and workshop in London on the 26th and 27th March. Once upon a time, Marketers could rely on certain Truths. You could spend your days turning suspects – people who ought to want your products – into prospects – […]

Stay up to date

Subscribe to our blog for hot takes on social and internet culture. You can unsubscribe at any time.