News We Are Social's Monday Mashup #128 6 Aug 2012 The ‘Like’ as loyalty Why Facebook users decide to ‘Like’ a company could be shifting away from being enticed by discounts and deals and instead moving towards using the thumbs up as a loyalty card or a stamp of approval. According to new research, nearly 60% of Facebook users in the US who were surveyed […]
News A Geography of Twitter 2 Aug 2012 An insightful visualization from the Oxford Internet Institute, based on a sample of 20% of all the geocoded tweets published on Twitter between March 5 and March 13 2012. The box size denotes the number of geocoded tweets per country with the shade/intensity denoting Twitter’s penetration of the internet population of that country. Japan is […]
News Facebook: A New Creative Canvas 1 Aug 2012 A great talk from Facebook’s Paul Adams, which spans everything from Plato’s thoughts on the invention of the alphabet, the theory of many lightweight interactions over time through to the (limited) role of Facebook apps…
News Next Generation Media 31 Jul 2012 Our friend Dan Calladine, Head of Media Futures at Aegis Media, has kindly agreed to share his latest Next Generation Media Quarterly with us.
News We Are Social’s Monday Mashup #127 30 Jul 2012 Facebook inches towards 1 billion active users Facebook has just posted its Q2 earnings release with some pretty amazing growth figures. The number of monthly and daily active users has nearly doubled since this time just two years ago, but what has really skyrocketed is the number of monthly users on mobile, which has increased 3.5 times […]
News Global Social Media Check-Up 2012 25 Jul 2012 Burson-Marsteller have released their Global Social Media Check-Up 2012, examining the Fortune Global 100’s use of social networking platforms including Twitter, Facebook, YouTube, Google Plus & Pinterest and looked out how people were discussing these companies online. This infographic gives an overview of the results: And you can see the whole study in-depth here:
News Content OF the people, not AT the people 24 Jul 2012 Campaign Magazine recently published a special supplement on Social Media, and I was asked to contribute an essay. It outlines why we think marketers are wrong to chase fan numbers, our world view when it comes to measurement, the value of engagement and the social idea and our creative process and approach to content creation. […]
News We Are Social's Monday Mashup #126 23 Jul 2012 Study from Facebook shows ASOS’ success with Ads and Friends of Fans What makes this clothing brand stick more in its fans’ minds? The third ‘Power of Like’ paper released by ComScore and Facebook reveals that Facebook Ads gave ASOS a 130% increase in purchases on the website, even across consumers who had the same affinity […]
News Top Facebook Pages in the US, June ’12 23 Jul 2012 Following on from their UK report, Socialbakers have just released their top Facebook Pages in the US June 2012 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook:
News Top Facebook Pages in the UK, June ’12 23 Jul 2012 Socialbakers have just released their top Facebook Pages in the UK June 2012 report. The report delivers the rankings of the most popular, engaging and responsive UK brand and media pages on Facebook:
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