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comScore: 2013 UK digital future in focus

Last week, we reported on comScore’s ‘2013 U.S. Digital Future in Focus’ report. This week it’s the UK’s turn, so here’s everything you need to know about the British version of the report. You can find the full version here. If our summary of the report is too much for you, scroll to the bottom […]

We Are Social’s Monday Mashup #157

1/3 of your Facebook friends see your posts Research by Stanford University’s Michael S. Bernstein has shown that each Facebook update is seen by on average 1/3 of the poster’s friends. The study, which took into account the profiles of 220,000 Facebook users last June, also found that posts across the course of the month […]

Facebook's newsfeed changes

Facebook announced last night that it has made significant changes to its newsfeed, bringing consistency across its mobile and desktop experiences and giving the user more control over what they see. This is the most significant change to Facebook since the launch of Timeline last year. This is a good move for Facebook, which is […]

I am Jerome Courtial, Head of Strategy

As you may have read in Campaign or The Drum, I have joined We Are Social as Head of Strategy in London. For someone who has spent their career in more traditional creative and digital agencies it was, admittedly, not the move that many expected. So, why We Are Social? Firstly, scale – We Are […]

We Are Social. We Are SXSW

The annual social media festival that is SXSW Interactive kicks off on tomorrow in Austin, Texas. We Are Social will be there, and on a scale befitting its host state. We’ve been in town since Tuesday for a We Are Social management summit that’s become an annual tradition, before we join the festivities of SXSW. […]

Social Brands & The Future Of Marketing

The most successful brands don’t just predict the future; they define the future on their own terms. To that end, we’ve developed Social Brands & The Future Of Marketing – a series of provocations designed to help you shape your brand’s vision of the future, and to start bringing that vision to life today. We’ll […]

We Are Social’s Monday Mashup #156

Marketers set to more than double social media spend Over the next five years, CMOs will more than double the percentage of their marketing budget that is spent on social media, according to 500 surveyed. Currently, social media makes up 8.4% of that total; this is set to increase to 11.5% in 2013 and reach […]

Interflora: The story of SEO turning ugly

The Wall recently carried the following article from me, commenting on Interflora’s recent penalising by Google, and the approach that led to it. Interflora had a bad week last week. Previously, the florist was easily one of the most high profile brands online in terms of search – as of Wednesday, Google has effectively wiped […]

comScore: 2013 US digital future in focus

comScore recently released their ‘2013 U.S. Digital Future in Focus’ report, an analysis of the last year’s digital trends in the US and how they’re likely to affect the coming 12 months. Here’s our lowdown on everything you need to know. Social networks The major trend this year has seen social media platforms attempting to […]

What Advertisers think about Facebook

In January, Ad Age surveyed 701 marketers and media execs on their views on Facebook. They’ve produced a nice infographic showing the results:

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