#Twitter4Brands 25 Apr 2013 Last week at The Tanks at London’s Tate Museum, I joined a crowd of 500 UK marketers at the #Twitter4Brands event, which aimed to explain how the platform can be used to help campaigns be more impactful. #Twitter4Brands was a powerful play by the UK Twitter team to establish Twitter as a credible, effective and […]
A campaign not to be sneezed at 24 Apr 2013 One thing we love here at We Are Social is using the best of young British talent to produce some cool social media campaigns. Recently, our Red Bull team featured some amazing photographers in their Instagram campaign, and now the Kleenex team is looking for some talented young designers to help us re-vamp that household […]
Mashup We Are Social’s Monday Mashup #162 22 Apr 2013 The value of a Facebook fan? The average value of a Facebook fan has risen by 28% to $174 since 2010, according to a study by Syncapse of 2,000 US residents in January and February 2013. The research compared fans and non-fans in a number of topics, including product spending, brand loyalty, propensity to recommend, […]
#Music to Twitter’s ears 18 Apr 2013 Today, Twitter launched its new #Music app, which recommends tracks to music fans based on the artists they follow on the platform. #Music can be accessed online or as an iPhone app, available for download from the App Store. Currently, the service is only available in the US, Canada, the UK, Ireland, Australia and New Zealand. The […]
Red Bull takes Instagram to the Streets 18 Apr 2013 We’re about half way through our Red Bull ‘Instagram Your Inspiration’ campaign and it’s an important milestone for us, as we launch the first ever We Are Social designed billboards, which have now gone live in five UK cities. For those who missed our last blog post about the campaign, here’s some background. To celebrate the launch of Red Bull […]
We Are Growing. We Are Hiring. 16 Apr 2013 It’s been a busy 2013 so far – what with a US Presidential (re) inauguration, a new addition to the Vatican and a Royal baby on the way. But there are still 9 months to go, and here in the New York office of We Are Social, we’ve got a very busy year ahead. We’re […]
Mashup We Are Social’s Monday Mashup #161 15 Apr 2013 Facebook users Like on average 40 Pages Since 2009, Facebook users have gone from liking on average 4.5 Pages to 40 – as a result of this, and brands increasing their use of social media, users’ News Feeds are now bombarded with roughly 1440 updates per month according to Socialbakers. The number of Pages Liked varies […]
Top Facebook Pages in the US, March ’13 15 Apr 2013 Following on from their UK report, Socialbakers have just released their top Facebook Pages in the US March 2013 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook, along with the top 3 most engaging individual posts from US pages this month. They’ve included […]
Top Facebook Pages in the UK, March ’13 15 Apr 2013 Socialbakers have just released their top Facebook Pages in the UK March 2013 report. The report delivers the rankings of the most popular, engaging and responsive UK brand and media pages on Facebook, along with the top 3 most engaging individual posts from UK pages this month. They’ve included Global pages alongside local UK pages, […]
Social Brands: Go Mobile Or Stand Still 11 Apr 2013 Social Brands Part 4: On The Go Is The Way To Go It’s official: mobile is literally everywhere. Google tells us that more people around the world now own a mobile phone than own a toothbrush, while the UN just revealed that more people have access to mobile phones than toilets. Here’s how things break […]
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