Our Insights

As you may have read in Adweek, MediaPost, Campaign or Campaign Asia last week, we’re delighted to announce that Lenovo has selected We Are Social as its global social media agency of record. The Lenovo team picked We Are Social following a four-way competitive pitch. Commenting on our appointment, Rod Strother, director, digital and social […]

Following on from their US report, Socialbakers have just released their top Facebook Pages in the UK November 2012 report. The report delivers the rankings of the most popular, engaging and responsive UK brand and media pages on Facebook, along with the top 3 most engaging individual posts from UK pages this month:

The majority of social media roles at brands are part time A study entitled “Structuring a Social Media Team” has found that 65% of those working in social media for brands and charities do so on top of other duties. The research, also found that social media budgets have not increased across most companies in […]

Socialbakers have just released their top Facebook Pages in the US November 2012 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook, along with the top 3 most engaging individual posts from US pages this month:

Social Media Today recently carried the following piece from me, looking at how the regulatory environment in the U.S. affects bloggers and brands alike. Every marketing or public relations executive has a story about working with an ornery or unethical blogger. Sadly, in this age of media relations, it’s par for the course and it’s […]

Social ad spend set to double in the next four years Advertising spend on social networks is expected to reach $9.2 billion by 2016, according to new research from BIA/Kelsey. This figure is twice the current spend of $4.6 billion this year. The majority of the ad spend will go toward display ads, but the biggest […]

Robin and I were recently interviewed by Gideon Spanier from London’s Evening Standard, who have kindly let us republish the article below. As Gideon says, We Are Social would not have been possible until a few years ago, but it would also not be possible without all the incredibly talented and hard-working people who are […]

Marketing magazine recently published an article from me on rethinking social strategy. They’ve been kind enough to let us reproduce it in full below: In Rocky, a mumbling underdog boxer goes toe-to-toe with a big-talking, well-funded opponent by using unorthodox training methods designed to help him go the distance with the best fighter in the […]