We Are Social launches paid media unit 25 Feb 2013 As you may have seen in the MediaPost, Campaign, Marketing Interactive or All Facebook, last week we announced our new paid media offering. As Media Director, I’ll be leading the service, which will be a key pillar of We Are Social’s strategic offering across all of our eight offices worldwide. We now plan and buy […]
We're up for a EMEA SABRE award 25 Feb 2013 Yesterday we found out we’ve been shortlisted in the 2013 EMEA SABRE Awards for the “EMEA Digital Agency of the Year” accolade, for the second year in succession, alongside our friends at Edelman and 33 Digital. We’re obviously very pleased that the work we’ve been doing across Europe in our London, Paris, Milan and Munich […]
Recovering after social media disasters 22 Feb 2013 The Wall recently carried the following article from me, commenting on this week’s social media disasters, and how brands can avoid the same fate themselves, and how to best deal with it if it does happen. Back in November, I did a fairly comprehensive run through of the social media fails in 2012, which included […]
A look at Polyvore's 20m users 21 Feb 2013 A great infographic from Polyvore looking at their 20m users and what they get up to on the site: CNET has more detail if you want it.
Sharing Is Caring 20 Feb 2013 Over the past few months, we’ve been spending lots of time with senior marketers from some of the world’s biggest companies, and our conversations have culminated in a robust and actionable framework that enables brands to seize the opportunities presented by Social Media. Today, we’re delighted to share the core of this new framework with […]
Twitter's 8m UK mobile users 19 Feb 2013 A nice infographic from Twitter looking at the behaviours of their 8 million strong mobile userbase in the UK:
Mashup We Are Social’s Monday Mashup #154 18 Feb 2013 Good use of social media linked with brand perception and purchase intent The J.D. Power and Associates 2013 Social Media Benchmark Study, released last week, has recorded a link between good use of social media and a number of factors affecting businesses’ bottom lines. The study of over 23,200 online customers found that of those […]
We Are Social 6 – 0 Tropic Thunder 15 Feb 2013 Tennis scores were had on this cold Tuesday night in Kennington, not far from Wimbledon. The low temperatures had probably a fatal impact on Tropic Thunder, as We Are Social sent 6 past their goalkeeper. We talk about Joe F’s good looks further down in this blog post Captain Joe W saw a few players […]
Make New Friends & Influence People 14 Feb 2013 Over the past few months, we’ve been taking a detailed look at the Social, Digital and Mobile landscapes of a number of countries around the world. These statistical overviews can help to understand the opportunities that these connected channels present, but a key question remains: “How should marketers take advantage of these opportunities?” The good […]
Top Facebook Pages in the US, Jan ’13 13 Feb 2013 Socialbakers have just released their top Facebook Pages in the US January 2013 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook, along with the top 3 most engaging individual posts from US pages this month. They’ve included Global pages alongside local US pages, […]
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