Deloitte's UK Media Consumer survey '13 30 Apr 2013 Deloitte have just released their 2013 UK Media Consumer survey which “provides a ‘reality check’ on how UK consumers, across the generations, interact with media and what their preferences might be in the future”. As the full report points out: It seems that there is a digital divide in the online population between the over […]
Mashup We Are Social’s Monday Mashup #163 29 Apr 2013 New layout for pages on Facebook mobile Facebook has updated the way pages appear on mobile, citing a number of benefits for users and page owners. For the former, they note a ‘cleaner, simpler look’, with relevant information, such as photos and location, positioned alongside interaction buttons at the top of the page. These seem […]
#Twitter4Brands 25 Apr 2013 Last week at The Tanks at London’s Tate Museum, I joined a crowd of 500 UK marketers at the #Twitter4Brands event, which aimed to explain how the platform can be used to help campaigns be more impactful. #Twitter4Brands was a powerful play by the UK Twitter team to establish Twitter as a credible, effective and […]
A campaign not to be sneezed at 24 Apr 2013 One thing we love here at We Are Social is using the best of young British talent to produce some cool social media campaigns. Recently, our Red Bull team featured some amazing photographers in their Instagram campaign, and now the Kleenex team is looking for some talented young designers to help us re-vamp that household […]
Mashup We Are Social’s Monday Mashup #162 22 Apr 2013 The value of a Facebook fan? The average value of a Facebook fan has risen by 28% to $174 since 2010, according to a study by Syncapse of 2,000 US residents in January and February 2013. The research compared fans and non-fans in a number of topics, including product spending, brand loyalty, propensity to recommend, […]
#Music to Twitter’s ears 18 Apr 2013 Today, Twitter launched its new #Music app, which recommends tracks to music fans based on the artists they follow on the platform. #Music can be accessed online or as an iPhone app, available for download from the App Store. Currently, the service is only available in the US, Canada, the UK, Ireland, Australia and New Zealand. The […]
Red Bull takes Instagram to the Streets 18 Apr 2013 We’re about half way through our Red Bull ‘Instagram Your Inspiration’ campaign and it’s an important milestone for us, as we launch the first ever We Are Social designed billboards, which have now gone live in five UK cities. For those who missed our last blog post about the campaign, here’s some background. To celebrate the launch of Red Bull […]
We Are Growing. We Are Hiring. 16 Apr 2013 It’s been a busy 2013 so far – what with a US Presidential (re) inauguration, a new addition to the Vatican and a Royal baby on the way. But there are still 9 months to go, and here in the New York office of We Are Social, we’ve got a very busy year ahead. We’re […]
Mashup We Are Social’s Monday Mashup #161 15 Apr 2013 Facebook users Like on average 40 Pages Since 2009, Facebook users have gone from liking on average 4.5 Pages to 40 – as a result of this, and brands increasing their use of social media, users’ News Feeds are now bombarded with roughly 1440 updates per month according to Socialbakers. The number of Pages Liked varies […]
Top Facebook Pages in the US, March ’13 15 Apr 2013 Following on from their UK report, Socialbakers have just released their top Facebook Pages in the US March 2013 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook, along with the top 3 most engaging individual posts from US pages this month. They’ve included […]
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