Welcoming Djokovic to the adidas family 19 Nov 2013 Earlier this year we were asked to help welcome Novak Djokovic, the world’s number one tennis player, to the adidas family, and to find a way of letting Djokovic’s 2.4 million die-hard twitter fans know that the adidas Barricade is his tennis shoe of choice. His fans use the #NoleFam hashtag to share their passion […]
Mashup We Are Social’s Monday Mashup #189 18 Nov 2013 US women are social shoppers Research into the shopping habits of 1,005 US women has found that 28% consult a social platform before making a fashion purchase. The figure was higher among 18-24 year olds, of whom 83% use social for inspiration and advice. Fashion blogs and message boards were most popular among the younger […]
Creating Sky TV's X Factor Community 13 Nov 2013 X Factor is one of the most successful TV programs in the world; it’s the biggest television talent competition in Europe and its popularity in Italy is on the up. This year, we worked with Sky TV to help make the sixth series of X Factor Italy the most interactive and social one so far. […]
Millennials & Social Media 12 Nov 2013 A nice infographic from our friends at InSites Consulting looking at the social media usage of 15-34 year olds…
Mashup We Are Social’s Monday Mashup #188 11 Nov 2013 Teens switch from Facebook to messenger apps UK newspaper The Guardian has produced an article discussing how teens are moving from Facebook and other public social networks into messaging apps such as WhatsApp, WeChat and KakaoTalk. Assessing data from a variety of studies, they conclude that young people are fed up of three things on […]
The rise of the social media job 7 Nov 2013 A great infographic from Offerpop, looking at the rise of the social media job, and social media as profession, based on data from LinkedIn:
Will it be smooth sailing for Twitter's IPO? 6 Nov 2013 Since the 12th September, when Twitter filed to go public, the media has been full of appraisals, assessments and updates about the coming IPO. Now, with the share price to be set later today, and trading to begin tomorrow, there’s debate as to how this is going to pan out for the social media giant, […]
Long live the online forum 5 Nov 2013 It’s all too easy to forget that the original form of social media, bulletin boards and forums, are still around and continuing to prosper. This handy infographic from ProBoards looks at the results of a survey they ran that illustrates that point…
Mashup We Are Social’s Monday Mashup #187 4 Nov 2013 The importance of Facebook for Christmas gifts A couple of pieces of research presented in an article by the Drum display Facebook’s importance to the UK Christmas gift market. Firstly, 12% of UK Facebook users have purchased a gift after seeing it in their newsfeed, while mums (who are reported to purchase 84% of Christmas […]
Halloween at Tesco #Spookermarket 1 Nov 2013 Hello my pretties! T’was the eve of Halloween just a few hours past, and as the witching hour approached, we saw many a wicked creation cast a spell across our newsfeeds. A few days ago, Tesco briefed us to bring Halloween to life across their Facebook and Twitter channels. The brief was to help show […]
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