News Nielsen's Mobile Consumer Report 19 Mar 2013 Nielsen have just released their Mobile Consumer Report. It’s got some interesting findings, so we thought we’d give you a summary. The current landscape Mobile phone ownership in both developed and high-growth countries has reached a critical mass, with no growth from the first half of 2012. The high rates of ownership are shown in […]
News We Are Social’s Monday Mashup #158 18 Mar 2013 Facebook ads on par with TV for FMCG According to those FMCG brands using Facebook, advertising on the network is as effective as its TV equivalent and offers a better return on investment. Nestle and General Mills both claimed they could trace a high percentage of sales to Facebook advertising after recent cross-platform campaigns; the […]
News Top Facebook Pages in the US, Feb ’13 15 Mar 2013 Following on from their UK report, Socialbakers have just released their top Facebook Pages in the US February 2013 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook, along with the top 3 most engaging individual posts from US pages this month. They’ve included […]
News Top Facebook Pages in the UK, Feb ’13 15 Mar 2013 Socialbakers have just released their top Facebook Pages in the UK February 2013 report. The report delivers the rankings of the most popular, engaging and responsive UK brand and media pages on Facebook, along with the top 3 most engaging individual posts from UK pages this month. They’ve included Global pages alongside local UK pages, […]
News The Social Promoter Score 14 Mar 2013 Luke Brynley-Jones is the founder of Our Social Times and is hosting #Measure13, a two-day conference and workshop in London on the 26th and 27th March. Once upon a time, Marketers could rely on certain Truths. You could spend your days turning suspects – people who ought to want your products – into prospects – […]
News Social Brands: Communities vs Platforms 13 Mar 2013 Social Brands Part 2 In last week’s first post in our series on Social Brands & The Future Of Marketing, we noted that, “the most successful brands don’t just predict the future; they define the future on their own terms.“ We’re continuing that theme in today’s second post in the Social Brands series, exploring the […]
News comScore: 2013 UK digital future in focus 12 Mar 2013 Last week, we reported on comScore’s ‘2013 U.S. Digital Future in Focus’ report. This week it’s the UK’s turn, so here’s everything you need to know about the British version of the report. You can find the full version here. If our summary of the report is too much for you, scroll to the bottom […]
News We Are Social’s Monday Mashup #157 11 Mar 2013 1/3 of your Facebook friends see your posts Research by Stanford University’s Michael S. Bernstein has shown that each Facebook update is seen by on average 1/3 of the poster’s friends. The study, which took into account the profiles of 220,000 Facebook users last June, also found that posts across the course of the month […]
News Facebook's newsfeed changes 8 Mar 2013 Facebook announced last night that it has made significant changes to its newsfeed, bringing consistency across its mobile and desktop experiences and giving the user more control over what they see. This is the most significant change to Facebook since the launch of Timeline last year. This is a good move for Facebook, which is […]
News I am Jerome Courtial, Head of Strategy 7 Mar 2013 As you may have read in Campaign or The Drum, I have joined We Are Social as Head of Strategy in London. For someone who has spent their career in more traditional creative and digital agencies it was, admittedly, not the move that many expected. So, why We Are Social? Firstly, scale – We Are […]
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