News comScore: 2013 US digital future in focus 28 Feb 2013 comScore recently released their ‘2013 U.S. Digital Future in Focus’ report, an analysis of the last year’s digital trends in the US and how they’re likely to affect the coming 12 months. Here’s our lowdown on everything you need to know. Social networks The major trend this year has seen social media platforms attempting to […]
News What Advertisers think about Facebook 27 Feb 2013 In January, Ad Age surveyed 701 marketers and media execs on their views on Facebook. They’ve produced a nice infographic showing the results:
News We Are Social’s Monday Mashup #155 25 Feb 2013 The internet’s importance in product purchase decisions Consumers are more likely to purchase a new product after reading about it on the internet, according to Nielsen research into those with online access. The extent to which this is the case varies by product category; electronics are the highest, with 81% of those surveyed answering that […]
News We Are Social launches paid media unit 25 Feb 2013 As you may have seen in the MediaPost, Campaign, Marketing Interactive or All Facebook, last week we announced our new paid media offering. As Media Director, I’ll be leading the service, which will be a key pillar of We Are Social’s strategic offering across all of our eight offices worldwide. We now plan and buy […]
News We're up for a EMEA SABRE award 25 Feb 2013 Yesterday we found out we’ve been shortlisted in the 2013 EMEA SABRE Awards for the “EMEA Digital Agency of the Year” accolade, for the second year in succession, alongside our friends at Edelman and 33 Digital. We’re obviously very pleased that the work we’ve been doing across Europe in our London, Paris, Milan and Munich […]
News Recovering after social media disasters 22 Feb 2013 The Wall recently carried the following article from me, commenting on this week’s social media disasters, and how brands can avoid the same fate themselves, and how to best deal with it if it does happen. Back in November, I did a fairly comprehensive run through of the social media fails in 2012, which included […]
News A look at Polyvore's 20m users 21 Feb 2013 A great infographic from Polyvore looking at their 20m users and what they get up to on the site: CNET has more detail if you want it.
News Sharing Is Caring 20 Feb 2013 Over the past few months, we’ve been spending lots of time with senior marketers from some of the world’s biggest companies, and our conversations have culminated in a robust and actionable framework that enables brands to seize the opportunities presented by Social Media. Today, we’re delighted to share the core of this new framework with […]
News Twitter's 8m UK mobile users 19 Feb 2013 A nice infographic from Twitter looking at the behaviours of their 8 million strong mobile userbase in the UK:
News We Are Social’s Monday Mashup #154 18 Feb 2013 Good use of social media linked with brand perception and purchase intent The J.D. Power and Associates 2013 Social Media Benchmark Study, released last week, has recorded a link between good use of social media and a number of factors affecting businesses’ bottom lines. The study of over 23,200 online customers found that of those […]
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