News We Are Social. We Are SXSW 7 Mar 2013 The annual social media festival that is SXSW Interactive kicks off on tomorrow in Austin, Texas. We Are Social will be there, and on a scale befitting its host state. We’ve been in town since Tuesday for a We Are Social management summit that’s become an annual tradition, before we join the festivities of SXSW. […]
News Social Brands & The Future Of Marketing 5 Mar 2013 The most successful brands don’t just predict the future; they define the future on their own terms. To that end, we’ve developed Social Brands & The Future Of Marketing – a series of provocations designed to help you shape your brand’s vision of the future, and to start bringing that vision to life today. We’ll […]
News We Are Social’s Monday Mashup #156 4 Mar 2013 Marketers set to more than double social media spend Over the next five years, CMOs will more than double the percentage of their marketing budget that is spent on social media, according to 500 surveyed. Currently, social media makes up 8.4% of that total; this is set to increase to 11.5% in 2013 and reach […]
News Interflora: The story of SEO turning ugly 1 Mar 2013 The Wall recently carried the following article from me, commenting on Interflora’s recent penalising by Google, and the approach that led to it. Interflora had a bad week last week. Previously, the florist was easily one of the most high profile brands online in terms of search – as of Wednesday, Google has effectively wiped […]
News comScore: 2013 US digital future in focus 28 Feb 2013 comScore recently released their ‘2013 U.S. Digital Future in Focus’ report, an analysis of the last year’s digital trends in the US and how they’re likely to affect the coming 12 months. Here’s our lowdown on everything you need to know. Social networks The major trend this year has seen social media platforms attempting to […]
News What Advertisers think about Facebook 27 Feb 2013 In January, Ad Age surveyed 701 marketers and media execs on their views on Facebook. They’ve produced a nice infographic showing the results:
News We Are Social’s Monday Mashup #155 25 Feb 2013 The internet’s importance in product purchase decisions Consumers are more likely to purchase a new product after reading about it on the internet, according to Nielsen research into those with online access. The extent to which this is the case varies by product category; electronics are the highest, with 81% of those surveyed answering that […]
News We Are Social launches paid media unit 25 Feb 2013 As you may have seen in the MediaPost, Campaign, Marketing Interactive or All Facebook, last week we announced our new paid media offering. As Media Director, I’ll be leading the service, which will be a key pillar of We Are Social’s strategic offering across all of our eight offices worldwide. We now plan and buy […]
News We're up for a EMEA SABRE award 25 Feb 2013 Yesterday we found out we’ve been shortlisted in the 2013 EMEA SABRE Awards for the “EMEA Digital Agency of the Year” accolade, for the second year in succession, alongside our friends at Edelman and 33 Digital. We’re obviously very pleased that the work we’ve been doing across Europe in our London, Paris, Milan and Munich […]
News Recovering after social media disasters 22 Feb 2013 The Wall recently carried the following article from me, commenting on this week’s social media disasters, and how brands can avoid the same fate themselves, and how to best deal with it if it does happen. Back in November, I did a fairly comprehensive run through of the social media fails in 2012, which included […]
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