Our Insights

Our friend Dan Calladine, Head of Media Futures at Aegis Media, has kindly agreed to share his latest Next Generation Media Quarterly with us.

Mobile social networking on the increase Unsurprisingly, mobile social networking is continuing to account for a larger and larger percentage of social networking as a whole. In fact, between 2013 and 2017 in the UK this is expected to increase from 65.0% to 84.6%. Children lie about their age to access social networks According to […]

As is now our annual tradition, this time last week all 110 of us here at We Are Social London were at Lovebox celebrating our 5th birthday (for the 2nd time). It was epic. We were neon. Here’s to the next five years…

Following on from their UK report, Socialbakers have just released their top Facebook Pages in the US June 2013 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook, along with the top 3 most engaging individual posts from US pages this month. They’ve included […]

A week ago, as the 100th Tour de France was in its final stages, the impossible looked as though it could be repeated for the second time in as many years – a Brit, riding for Team Sky, stood a chance of winning the Yellow Jersey and claiming professional cycling’s biggest prize. As the official […]

Fortune 500 companies taking to social media Fortune 500 companies are continuing to grow their various social presences, with Twitter the most prevalent of these. 77% now have active Twitter accounts, compared to 70% in 2012; in terms of popularity, the microblogging platform is followed by Facebook in 2nd, and YouTube in 3rd. Surprisingly, Google+ […]

Ever since ‘that’ biscuit post dominated Superbowl social media, taking brands into real-time conversations has shot to the top of the ‘can we…’ client-request-list. So, as a home-ground sporting event with a home-grown talent eying victory, Wimbledon was always going to be a prime target for a bit of branded agile posting. But just shouting […]

Half the UK population on social networks in 2013 During 2013, half of the entire UK population will be on social networks, according to estimates by eMarketer. This is set to increase each year at least until 2017, at which point the figure will sit at 55.6%. Interestingly, the growth will be fuelled mostly by […]