Our Insights

It’s all too easy to forget that the original form of social media, bulletin boards and forums, are still around and continuing to prosper. This handy infographic from ProBoards looks at the results of a survey they ran that illustrates that point…

The importance of Facebook for Christmas gifts A couple of pieces of research presented in an article by the Drum display Facebook’s importance to the UK Christmas gift market. Firstly, 12% of UK Facebook users have purchased a gift after seeing it in their newsfeed, while mums (who are reported to purchase 84% of Christmas […]

Hello my pretties! T’was the eve of Halloween just a few hours past, and as the witching hour approached, we saw many a wicked creation cast a spell across our newsfeeds. A few days ago, Tesco briefed us to bring Halloween to life across their Facebook and Twitter channels. The brief was to help show […]

So, it’s that hairy lipped time of year again! As you may have read in The Drum or The Marketing Blog, we’re working with HP Sauce UK to launch a Facebook campaign to support men’s health charity, Movember, that kicks off tomorrow. Over the last few weeks, the team here at We Are Social has […]

Twitter now the most important social network for US teens Twitter has replaced Facebook as the most important social network for US teens, according to a survey of thousands. Of those questioned in Autumn 2013, 23% said that Facebook was the most important social network to them, down from 33% in Spring 2013 and 42% […]

As you may have read in The Drum today, Instagram has revealed how its ads – or “sponsored posts” will look in users’ timelines. The example given by Instagram looks reassuringly similar to the posts you’d normally see on the platform, but with the ‘sponsored’ banner, obvious enough that you wouldn’t mistake them for user […]

Yesterday Vine, the six-second social video app, announced that it’s introducing two significant updates to the platform that are available to download today. The first, “Sessions”, allows you save your posts for later. You can now work on up to ten posts at a time and come back to any of them to carry on creating your […]

Did you know there are real tomatoes in each squeeze of Heinz Tomato Ketchup? Just like the bottle says, that lovely red stuff is grown, not made. Not everyone remembers this though. So, how did we remind mums and families that Heinz Tomato Ketchup is full of delicious tomatoes? Well, by getting the nation growing their own! […]