Our Insights

It may feel as though it’s only just happened (and in all seriousness, some of us have only just recovered) but already, SXSW Interactive is back on our agenda. After attending some incredible panels by the brightest minds in social media earlier this year, we’ve been inspired to get involved again in the 2014 event. […]

Marketing Magazine recently published an article by me on social content strategy. They’ve been kind enough to let us reproduce it in full below: In 2013, brands are posting an average of 36 times per month on Facebook. Over a year that adds up to 432 posts. That’s a lot of content. With the average […]

Social overtaking search for content discovery According to UK research presented in eMarketer, social is becoming an ever more important tool for locating content online. This was particularly true of 18-24 year olds – 43% of the internet users polled from said age group answered that they considered social more important than search for the […]

As you may have read in Mashable, Digiday or Click Z, we’re working with The Siemens Graduate Program to help find the brightest minds across the world to enter its two-year development program, to train the Siemens managers of tomorrow. The SGP asked us to find a way to use social media to bring people from all regions of […]

Young people prefer smartphones for social According to research presented in eMarketer last week, the smartphone is the device of choice for 18-34 year olds in social. When a sample of regular UK social media users were asked about which device they used for the bulk of their social activity, 54% of 18-34 year olds […]

Society increasingly expects brands to give back at least as much as they take, and as a result, CSR is moving higher up the executive agenda. However, many companies still think of CSR in terms of corporate philanthropy. Although this thinking is more constructive than the mere guilt avoidance that characterised too much CSR in […]

Five clues. Five locations. And a race to the finish for six British bloggers. It might sound more like the Krypton Factor than a social media campaign, but last week this is exactly what the We Are Social Jaguar team were up to in the UK’s capital city. We were asked by Jaguar UK to […]

Facebook launches active user metrics amongst impressive June figures Facebook has released various active user figures from June in the last week, starting with an announcement that the network now receives 101 million daily mobile users in the US, or 142 million throughout the entire month, compared with respective figures of 128 million total DAUs […]